Head of Marketing at a Reputable Company

Job Summary 

The Head of Fashion Marketing is responsible for developing and executing marketing strategies that enhance brand awareness, drive sales, and position the company as a leader in the fashion industry. This role involves overseeing campaigns, managing the marketing team, and maintaining a close alliance with the Lead fashion buyer / Lead Designer, Sales Lead team, and external partners to create compelling brand narratives. 

This is a Senior Lead Role, and you would be expected to take high levels of ownership to ensure every aspect of the brand Marketing is well managed, executed without necessarily waiting for the hands-on involvement of the director to co-run or execute on tasks unless advised otherwise. Please note that this role would be accountable for everything that involves the marketing processes. 

Key Responsibilities 

• Define the brand identity and ensure consistency and compliance across all marketing channels. 
• Develop and implement a comprehensive marketing strategy and a daily content calendar aligned with the company’s goals to give a month-on-month direction. 
• Develop & Oversee content creation, including photoshoots for the website, fashion videos and photos for the Social media platforms and editorial materials for email marketing and newsletters, it’s important that you appropriately plan to ensure all products have been documented before a collection is launched, this fosters a unique synergy for marketing and immediate conversion- We release our new collection every 2 weeks. 
• You would oversee both digital and traditional marketing initiatives, such as Live Sales or pre-recorded live sale videos—for example, SHEIN / RIVER ISLAND/ Fashion styling and tips sessions/ Deal of the week activations/ New collection Favourites and why you love them/ Optimizing SEO, Sponsored Paid Ads, Influencer partnerships and collaboration, and email marketing to drive traffic and conversions. 
• Enhance the Online shopping Experience through UI/UX improvements, Conversion optimisation and digital marketing campaigns. 
• Track Sales Performance with the Sales team across all channels to see what’s working and what needs tweaking. 
• Collaborate with the Heads of sales, fashion Buyer/ Designer/ Operations team/ Merchandising team to feel the temp of our audience as to what their expectations per time and align all with our business goals 
• Lead seasonal product launch campaigns / Socio-community campaigns whilst ensuring they align with our brand aesthetics and market demands. - For example- we’re launching a perfume line soon / We would love to have a special shoot around our indigenous prints ( ADIRE / Ankara ) / Community Giveback / Women Empowerment/ Feeding the children, etc 
• Monitor industry social media engagement trends and competitor activity to stay ahead in the fashion market. 
• Optimise pricing, Promo campaigns and strategies to boost sales (e-commerce, retail, wholesale). 
• Identify and negotiate strategic partnerships that enhance brand visibility - Can we position for the marketplace 
• Manage PR initiatives, including press releases, events, and media coverage.  
• You will be expected to report directly to the Directors to give frequent updates, accounts and recommendations on growth strategies. 
• You would be expected to be flexible in the ever-changing social space to stay creative/fun/fresh, and compelling with ideas. 
• Develop strategies to enhance customer loyalty, retention, and revive the Loyalty Club. 

  Qualifications & Requirements 

• Bachelor’s or master's degree in business, Marketing, or a related field. 
• Proven experience (5+ years) in a sales and marketing leadership role, preferably in the fashion industry. 
• Strong understanding of fashion retail, e-commerce, and digital marketing trends. 
• Excellent leadership, negotiation, and communication skills. 
• Ability to analyse market data and develop data-driven strategies. 
• A passion for fashion and a keen eye for emerging trends. 

MONTHS GOAL 

• ACTIVATE TIKTOK and build a following  
• Build a WhatsApp community or a Telegram community that is well-engaged. 
• Social media space: Switch up  - Engagements / Live sales / Giveaways/Styling tips  

Salary: N 400,000 - N 500,000 Gross per month