Head of Growth at iCentra

• iCentra is seeking a dynamic and results-driven Head of Growth to lead our business expansion efforts across B2B and B2C segments. This strategic role requires an innovative leader with a strong background in growth strategy, digital marketing, business development, and data-driven decision-making. If you have a passion for scaling businesses and driving revenue growth, we want to hear from you!

Key Responsibilities

• Develop and execute innovative growth strategies to drive customer acquisition, retention, and revenue.
• Lead business development efforts and establish strategic partnerships for market expansion.
• Oversee marketing, demand generation, and brand positioning to enhance visibility.
• Work closely with sales teams to optimize lead conversion and revenue streams.
• Leverage data analytics and predictive modelling for performance optimization.
• Champion product-led growth initiatives and customer experience enhancements.

Key Performance Indicators (KPIs)

• Growth in new customer acquisition rates.
• Percentage increase in revenue from existing and new channels.
• Improvement in customer retention and churn rate reduction.
• ROI on digital marketing and lead generation campaigns.
• Increase in conversion rates from leads to paying customers.
• Number of strategic partnerships and new market entries.

What We’re Looking For

Education & Certifications:

• Bachelor’s or Master’s degree in Business, Marketing, Growth Strategy, Data Science, or related fields.
• Certifications in Growth Hacking, Digital Marketing, or Product-Led Growth (preferred).

 Experience:

• 10+ years in growth leadership, business development, and marketing.
• Proven track record of scaling businesses in technology, consulting, or learning sectors.
• Experience leading cross-functional teams and working in data-driven environments.

Skills & Competencies:

• Strong knowledge of marketing automation, CRM, and analytics tools.
• Expertise in SEO, PPC, performance marketing, and sales funnel optimization.
• Excellent leadership, strategic thinking, and execution abilities.
• Strong communication, negotiation, and stakeholder management skills.