Head of Growth and Marketing at Assets Microfinance Bank

Responsibilities

• Strategy; build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals.
• Management; lead, develop and inspire a team of growth marketers.
• Research; Analyze our current acquisition and retention strategies, research competitors and talk to our customers to help inform your strategy.
• Customer Acquisition; take ownership for our customer acquisition channels - paid ads, display ads, SEO, affiliate marketing and influencer marketing.
• Customer Conversion; own and improve how we convert our prospects into customers.
• Stakeholder Management; work with a variety of stakeholders across sales, finance, marketing, development, operations and customer success to make sure plans and projects are communicated accordingly.
• Collaborate with product and content marketing to build a compelling story across various developer personas;
• Work with the data team to build dashboards to regularly monitor experiments, KPI’s, and other key metrics;
• Drive Investment creation and financial transactions consummation.
• Build a culture of experimentation and data inspection across the organization;
• Define digital strategies across the entire customer lifecycle to maximize conversions;
• Establish revenue and spend models that enable optimal allocation and ROI positive management of media spend.
• Drive personalization efforts of lifecycle communications in partnership with product, design, data science and business intelligence;
• 7 years B2C technology experience in a growth marketing or growth-focused product management function;
• Strong analytics capabilities and a deep understanding of data analysis and science;
• Developed company’s core paid channels, as well as all processes, policies and procedures.

Requirements

• Solid Leadership experience in a growth and commercial role for a commercial bank or any other finance company.
• 5+ years’ experience in growth & marketing;
• Someone who's been solely responsible for growth at their company and now looking to expand his/her managerial experience.
• Sound Experience in Digital banking
• Demonstrable experience of influencing growth.
• Excellent communication skills and the ability to work with diverse teams.
• Degree educated.