Head, Marketing at Spectrum Books Limited

Job Summary:

• To oversee all marketing activities within the organization.
• He / She is responsible for developing strategies, managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels.
• He / she will also be tasked with overseeing the activities and performance of the sales team by tracking sales goals, setting individual sales targets, and facilitate the ongoing training of the sales people.

Principal Duties and Responsibilities:

• Strategic business analysis and analyzing market trends
• Keeping an eye on competition and coming up with new ways to stay ahead in the business
• Market research to determine customers' requirements and prospects, customers satisfaction
• Gaining new customers while ensuring satisfaction of the existing ones.
• Support management team with planning and forecasting data.
• Managing sales by developing a business plan that covers sales, revenue, and expense controls.
• Meeting planned sales goals.
• Setting individual sales targets with the sales team.
• Tracking sales goals and reporting results as necessary.
• Overseeing the activities and performance of the sales team.
• Coordinating with marketing on lead generation.
• Training & retraining of the Marketing Team.
• Promoting the organization and its titles.

Requirements:

• BSC/HND in business or related field.
• Membership of a marketing professional body
• A proven track record of implementing successful marketing strategies
• Minimum of 7 years post qualification experience out of which, at least 4 must be in the Publishing industry