Growth Officer at Cashir App

Responsibilities
What you’ll do:

• Develop and execute data-driven growth strategies to accelerate user and revenue growth
• Own the full growth funnel: acquisition, activation, retention, referral, and monetization
• Design, run, and analyze growth experiments (A/B tests, funnels, landing pages, pricing, onboarding)
• Identify and scale high-performing acquisition channels (paid, organic, partnerships, SEO, content, lifecycle, etc.)
• Collaborate with product and engineering teams to drive product-led growth initiatives
• Analyze user behavior and performance metrics to uncover insights and opportunities
• Build dashboards and reports to track KPIs and communicate results to stakeholders
• Optimize onboarding and lifecycle journeys to improve conversion and retention
• Stay up to date with growth trends, tools, and best practices
• Shape product strategy and vision together with product managers
• Contribute to and evolve design systems, UI patterns, and motion guidelines

Requirements
What We’re Looking For:

• Interested candidates should possess an HND / Bachelor's Degree.
• Proven experience in growth, performance marketing, product growth, or a similar role—preferably in a startup environment
• Strong analytical mindset with experience using data to inform decisions
• Hands-on experience with growth tools (e.g., Google Analytics, Mixpanel, Amplitude, HubSpot, GA4, Segment, or similar)
• Experience running experiments and A/B tests end-to-end
• Solid understanding of digital marketing channels and growth levers
• Ability to prioritize quickly and execute with limited resources
• Strong communication skills and ability to collaborate cross-functionally
• Entrepreneurial mindset with a bias toward action

Nice to Have:

• Experience scaling early-stage startups
• Background in product management or performance marketing
• Experience with CRM, lifecycle marketing, or marketing automation tools
• Experience in fintech and finance