Growth & Marketing Manager at Verto

Description

• We’re seeking a strategic and results-driven Growth and Marketing Manager to spearhead customer acquisition, engagement, and retention efforts in Nigeria.
• In this role, you will be expected to achieve key milestones such as driving measurable growth in customer acquisition, launching impactful marketing campaigns, and building a strong local brand presence.
• You will play a pivotal role in advancing Verto’s mission by identifying growth opportunities and leveraging your marketing expertise to expand our reach in the Nigerian market.

Responsibilities
In this role you will:

• Drive Customer Acquisition: Develop and execute targeted campaigns to attract and onboard new customers across key industries.
• Enhance Brand Awareness: Build Verto’s brand visibility through strategic marketing initiatives, partnerships, and events tailored to the Nigerian market.
• Develop Growth Strategies: Identify and implement growth opportunities that align with business objectives and market dynamics.
• Leverage Digital Marketing: Use digital channels, including SEO, PPC, and social media, to engage and convert prospective customers.
• Monitor Performance: Track and analyse the performance of marketing and growth initiatives to identify successes and areas for improvement.
• Collaborate with Sales Teams: Work closely with the sales team to align marketing efforts with revenue goals and provide support through lead generation.
• Create Localised Content: Develop and manage region-specific content to engage the Nigerian audience, including blog posts, white papers, and case studies.
• Foster Partnerships: Identify and establish partnerships with local organisations, industry bodies, and influencers to expand Verto’s reach.
• Customer Retention: Implement strategies to boost customer loyalty and reduce churn through targeted campaigns and engagement efforts.

You’ll be responsible for:

• Increasing the number of active customers in Nigeria within the first 6-12 months.
• Executing high-impact marketing campaigns that deliver measurable ROI.
• Building and maintaining a strong local presence for Verto through events, partnerships, and public relations.
• Providing actionable insights from marketing data to refine strategies and achieve growth targets

Skills and Qualifications

• A Bachelor's Degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in growth marketing, preferably in fintech, payments, or SaaS.
• Proven track record of driving measurable growth through data-driven marketing strategies.
• Strong understanding of the Nigerian market, including digital and traditional marketing landscapes.
• Experience with marketing tools such as Google Analytics, HubSpot, and social media platforms.
• Exceptional analytical skills to interpret performance data and identify trends.
• Excellent communication and storytelling skills to craft compelling messages for diverse audiences.
• Ability to manage multiple projects in a fast-paced environment with attention to detail.