Growth Marketing Manager at Divest

About The Role

We are seeking a dynamic and experienced Growth Marketing Manager to lead and scale Divest’s marketing efforts across Africa. This is a strategic yet hands-on role designed for a high-performing individual who understands crypto, loves data, and knows how to build brands in fast-paced environments. You’ll be responsible for taking our current marketing foundation and amplifying it, driving awareness, acquisition, and user engagement across diverse African markets. The ideal candidate has a strong grasp of marketing in the fintech/crypto space and is passionate about shaping how Africans access and use digital assets.

Job Expectations

• Develop and execute a comprehensive growth marketing strategy to expand Divest’s user base across African markets.
• Build and own Divest’s end-to-end marketing strategy, from brand positioning to performance marketing.
• Design and run growth-focused campaigns across paid media (Google, Meta, X, TikTok), social media, influencer, and community channels.
• Define and refine Divest’s value proposition per market, ensuring localized and resonant messaging.
• Build a content and storytelling engine through newsletters, blogs, PR, and educational threads.
• Create and manage marketing campaigns for new product launches and key feature updates.
• Collaborate closely with Product and Sales to align on customer insights, acquisition funnels, and cross-functional growth loops.
• Represent Divest in events, online communities, and podcasts to boost brand visibility and trust.
• Track and analyze marketing performance metrics to optimize ROI and channel efficiency.
• Stay up to date with crypto, fintech, and payment trends relevant to Divest’s audience.

Critical Competencies

• 5+ years of experience in growth or digital marketing, ideally in fintech, crypto, or tech startups.
• Proven track record of executing campaigns that deliver measurable user and revenue growth.
• Experience managing multi-country marketing initiatives and adapting strategies to different African markets.
• Strong understanding of brand strategy, digital acquisition, and performance optimization.
• Data-driven mindset and the ability to interpret marketing analytics and translate them into actionable insights.
• Excellent communication, storytelling, and project management skills.