Growth Marketing Executive at Interswitch

About the Job

• The primary purpose is to drive the execution of our growth marketing initiatives for assigned products and services.
• The incumbent of this role will be working with the Growth Marketing Manager to run experiments across the funnel, improving customer acquisition, conversion rate, and working cross-functionally to execute marketing initiatives.
• It requires building and scaling measurable marketing results through multiple channels, and using systematic ways to test experiments and generate innovative ideas to drive business growth and increase revenue.
• The Growth Marketing Executive should be well-versed in analytics, customer acquisition, conversion optimisation, and user research

Key Responsibilities

• Support the Growth Marketing Manager to establish growth strategies and tactics to support customer and revenue growth
• Manage and experiment with new user acquisition campaigns and optimize the funnel
• Develop and execute go-to-market strategy and execution of product launches for assigned product(s)
• Responsible for testing and refining compelling value propositions for customers
• Work closely with the product owners to identify market opportunities and define market-leading products
• Market intelligence - be the expert on our customers, who are they, how they buy and their key buying criteria
• Demonstrate understanding of competitors, channels and routes to market. Understand the competitive landscape and how they are positioned
• Regularly report and analyse product data to monitor performance and uncover areas for improvement.
• Prepare and present recommendations, reports, and findings from experimental data to support growth marketing decisioning
• Support the development of content required for campaign deliverables (landing pages, product videos, newsletters, battle card etc.) through internal and/or partner resources

Requirements
Academic Qualification(s):

• A good First Degree from a reputable institution

Professional Qualification(s):

• Relevant professional qualification will be an added advantage

Experience (Number of relevant years):

• 3+ years’ experience in Growth Marketing, Digital Marketing or Product Marketing
• Experience in Payments, Fintech, eCommerce, B2B, B2C or B2B2C is a plus
• Knowledge of Google Analytics, Email Marketing, Performance, and Microsoft Excel
• Prior experience in performance marketing and running structured growth experiments
• Analytical and metrics-driven
• Excellent written and verbal communication skills and strong presentation skills