Growth Marketer at The HR Hub Nigeria

Salary: NGN240,000

About the Client

Join our client, Afrimash, in revolutionizing African agriculture through strategic growth marketing. As their Growth Marketer, you'll be at the forefront of connecting cutting-edge agricultural technology with millions of farmers across Nigeria and beyond. This role combines the excitement of high-growth marketing with the meaningful impact of transforming food security and farmer livelihoods.

What Success Looks Like

• Website Conversion: Achieve a 30% increase in the website conversion rate
• Email Marketing: Implement automated email sequences to increase conversion rates by 10%
• Return on Ad Spend: Significantly improve ROAS by 15% for existing paid acquisition channels

Key Milestones:

• Month 3: Successfully launch first major A/B test campaign targeting specific farmer segments
• Month 6: Achieve 20% improvement in conversion rates across key agricultural product categories
• Month 12: Drive 150% increase in qualified farmer registrations while reducing cost-per-acquisition by 25%

Core Responsibilities:

Growth Strategy & Execution

• Develop comprehensive growth strategies targeting Nigerian agricultural markets
• Design and implement conversion optimization programs across digital touchpoints
• Lead cross-channel acquisition campaigns (Google Ads, Facebook, WhatsApp, email)
• Create farmer-centric user journeys from awareness to purchase

Data & Analytics

• Conduct A/B and multivariate testing on landing pages, checkout flows, and campaigns
• Analyze user behavior patterns across rural and urban agricultural segments
• Generate actionable insights from Google Analytics, Facebook Analytics, and CRM data
• Build comprehensive growth dashboards for leadership reporting

Campaign Management

• Execute omni-channel marketing campaigns for agricultural products and services
• Optimize paid search, social media, and content marketing performance
• Manage marketing automation workflows for farmer onboarding and retention
• Coordinate with creative teams on campaign assets and messaging

Cross-Functional Collaboration

• Partner with Product team on user experience optimization
• Work with Sales to align lead generation with conversion goals
• Coordinate with Customer Success on retention and upselling strategies
• Support Business Development with growth insights for partnerships

What We're Looking For

Essential Experience

• 2-4 years in digital marketing, growth hacking, or performance marketing
• Proven track record of scaling user acquisition for tech platforms or marketplaces
• Hands-on experience with conversion rate optimization and A/B testing
• Strong analytical skills with proficiency in Google Analytics, Facebook Ads, and CRM tools

Ideal Background

• Experience marketing to emerging market consumers, preferably in Nigeria/Africa
• Understanding of B2B2C dynamics in agriculture, fintech, or e-commerce
• Mobile-first marketing experience for low-bandwidth environments
• Background in marketplace or platform growth strategies

Technical Skills

• Expert-level Google Analytics, Google Ads, Facebook Ads Manager
• Proficiency with A/B testing platforms (Optimizely, VWO, Unbounce)
• Experience with marketing automation tools (HubSpot, Mailchimp, ActiveCampaign)
• Advanced Excel/Google Sheets for data analysis and reporting

Personal Qualities

• Data-driven decision maker with strong analytical mindset
• Can work autonomously and independently but centers team work
• Can work effectively when objectives are clear but the path to achieve them isn't defined
• Excellent communication skills for cross-functional collaboration
• Passion for agricultural technology and social impact

Key Performance Indicators

• Acquisition: Monthly new farmer registrations and cost-per-acquisition
• Conversion: Landing page conversion rates and funnel optimization metrics
• Retention: User engagement rates and lifetime value improvements
• Revenue: Growth campaign ROI and revenue attribution
• Efficiency: Campaign performance across channels and budget utilization

Why Join Afrimash?

Impact & Growth

• Direct influence on food security and farmer prosperity across Africa
• Opportunity to scale marketing efforts from thousands to millions of users
• Front-row seat to agricultural technology transformation

Career Development

• Mentorship from experienced marketing and agtech leaders
• Access to cutting-edge marketing tools and technologies
• Clear path to senior marketing leadership roles

Work Environment

• Hybrid work arrangement with flexible schedule
• Collaborative, mission-driven team culture
• Regular team building and professional development opportunities

Compensation & Benefits

• Competitive salary with performance-based bonuses
• Health insurance and wellness benefits
• Professional development budget
• Equity participation in company growth

Ready to make an impact in agricultural technology? Join us in revolutionizing how millions of farmers across Africa access the tools and knowledge they need to thrive.