Growth Marketer (Pipeline-Focused) at Basecode

What You’ll Own

• Building a predictable lead generation engine
• Increasing qualified discovery calls
• Improving conversion rates across the funnel
• Turning marketing into a revenue driver, not a cost centre

What You’ll Actually Do

• Build & Run Lead Generation Campaigns
• Launch 2–4 campaign experiments per month across LinkedIn, email, and landing pages
• Create and test offers (e.g. CRM audits, automation checklists, free consultations)
• Set up and manage outbound LinkedIn workflows (connection → nurture → call booking)
• Own LinkedIn as a Primary Growth Channel
• Plan and publish 3–5 posts weekly (founder-led + brand content)
• Turn internal insights into content (client wins, before/after transformations, breakdowns)
• Actively engage with target audiences (comments, DMs, prospecting)

Optimise Website & Landing Pages for Conversion

• Audit key pages and identify drop-offs
• Create/improve landing pages for campaigns with clear offers and CTAs
• Run A/B tests on headlines, structure, and conversion paths

Manage Lead Capture & CRM Flow

• Set up and optimise lead forms and pipelines
• Build email nurture sequences (3–5 touchpoints per lead)
• Track lead sources and movement through the funnel

Execute Email Marketing & Nurture

• Send 1–2 targeted campaigns weekly (insights, offers, case studies)
• Build automated flows (lead nurture, follow-ups, re-engagement)
• Continuously improve open, click, and conversion rates

Run Paid Experiments (If Applicable)

• Launch small-budget campaigns (LinkedIn Ads, Google Ads)
• Test audiences, messaging, and offers
• Scale what generates qualified leads
• Turn Results Into Growth Loops
• Double down on what works
• Repurpose winning content across channels
• Continuously optimise based on performance

How You’ll Be Measured

• Qualified leads generated
• Discovery calls booked
• Cost per lead
• Conversion rates (visitor → lead → call)
• Pipeline contribution

Requirements

What We’re Looking For

• 3+ years experience in growth, performance, or B2B marketing
• Proven ability to generate leads or revenue (not just engagement)
• Strong understanding of funnels, landing pages, and conversion
• Experience working with CRM systems and lead tracking
• Comfortable marketing technical or service-based solutions
• Fast executor who tests, learns, and iterates quickly