Growth Marketer at Kuda Bank

Role overview

Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends.

Responsibilities

• Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
• Monitor campaign performance and assist in optimizing campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
• Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
• Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.
• Develop and execute A/B tests to optimize campaign performance and improve the user experience.
• Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.
• Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
• Be adaptive to business needs and take on ad hoc projects as required.
• Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.
• Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years experience in marketing or a related field.
• Passion for marketing and a desire to learn and grow in a fast-paced environment.
• Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
• Basic understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
• Strong analytical skills and an interest in data analysis.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
• Familiarity with marketing automation tools such Iterable (or similar)