Growth Marketer at GIVO Africa

Job Summary

• We are looking for a strategic and data-driven Growth Marketer to lead customer acquisition, engagement, and retention efforts. 
• In this role, you will be responsible for identifying growth opportunities, running experiments, and optimizing the customer journey across digital channels. 
• You’ll collaborate cross-functionally with operations, product, programs, and analytics teams to scale user growth and drive revenue. 
• The ideal candidate is analytical, creative, and thrives in a fast-paced, results-oriented environment.

Responsibilities

• Design and implement dual-track growth marketing strategies catering to both B2B and B2C audiences
• Develop hyper-focused, personalised campaigns for B2C segments to drive individual conversions
• Create and manage larger-scale marketing initiatives for B2B clients
• Analyse customer journey data across both business models to identify optimisation opportunities
• Manage segmented marketing campaigns across multiple channels (Google Ads, social media, and other paid marketing)
• Build and optimise conversion funnels specific to B2B and B2C pathways
• Conduct A/B testing and experiments to continuously improve campaign performance
• Collaborate with tech and operations teams to align digital campaign efforts with business developments
• Work with marketing creative team to develop targeted content strategies that resonate with both individual consumers and business decision-makers
• Perform other duties as assigned

Required Qualifications

• B.Sc in Marketing, Communications or relevant field
• 3+ years of experience in digital marketing with demonstrated success in both B2B and B2C environments
• Ability to derive actionable insights from complex datasets
• Experience with hyper-personalised marketing techniques and micro-targeting
• Proficiency with marketing automation platforms and CRM systems
• Strong communication skills to effectively address both consumer and business audiences

Preferred Qualifications:

• Experience with both high-value B2B lead generation
• Knowledge of industry-specific marketing regulations and compliance requirements
• Familiarity with marketing attribution models across complex customer journeys
• Experience with marketing tech stacks that support both B2B and B2C operations
• Background in managing marketing budgets across multiple channels and audience segments

Skills and Attributes:

• Strategic thinking with the ability to switch between granular consumer focus and broader business perspectives
• Excellent prioritisation skills to balance resources between B2B and B2C initiatives
• Adaptability to quickly pivot strategies based on performance data
• Strong project management capabilities to handle multiple campaigns simultaneously.

Benefits

• Impactful work transforming the way the world
• Flexible work arrangements
• Learning and Growth Opportunities
• Paid time off
• Health Insurance
• Employee wellbeing (Access to mental health services)
• Employee Recognition.