Growth Manager at Westfield Consulting

Job Purpose

• The role needs someone with a commercial mindset and the ability to build and manage the entire customer lifecycle engine from taking products to the market and developing go-to-market strategies, to acquiring customers, supporting credit analysis, retaining existing customers, and identifying opportunities for business expansion.
• The candidate will combine marketing, customer growth, market intelligence, digital campaigns, and commercial strategy to consistently drive customer and revenue growth.

Key Responsibilities
Growth & Go-to-Market Strategy:

• Develop and execute effective go-to-market (GTM) strategies for existing and new products.
• Take company products and services to the market and identify the most effective customer segments and channels.
• Conduct market research to identify customer needs, market opportunities, trends, and competitive positioning.
• Identify new markets, partnerships, channels, and opportunities for business expansion.

Customer Acquisition & Business Development:

• Develop and execute customer acquisition strategies across online and offline channels.
• Generate qualified leads and converts prospects into active customers.
• Build and maintain a healthy customer pipeline.
• Identify opportunities to increase customer acquisition and revenue.
• Work closely with sales and commercial team to ensure effective lead conversion.
• Develop initiatives that increase customer referrals and organic growth.

Customer Lifecycle Management:

• Build and manage the complete customer lifecycle, from acquisition and onboarding to engagement, retention, and growth.
• Develop strategies to improve customer activation and ongoing engagement.
• Monitor customer feedback and market response to continuously improve the customer experience.

Credit Analysis & Commercial Assessment:

• Support the assessment and analysis of prospective customers based on established credit criteria.
• Review customer information and transaction/ business data to identify credit opportunities and potential risks.
• Work with relevant internal teams to ensure customers meet applicable credit and eligibility requirements.
• Use customer and market data to inform acquisition and growth decisions.

Digital Marketing & Social Media:

• Develop and execute digital marketing campaigns across relevant social media platforms.
• Plan, launch, and monitor paid advertising campaigns.
• Monitor campaign performance performance and optimise campaigns based on data and results.

Data, Analytics & Performance:

• Monitor and analyse growth, customer acquisition, retention, and revenue metrics.
• Develop regular growth reports and provide actionable insights to management.
• Use data to identify what is working, what is not, and where growth opportunities exist.
• Establish and track key performance indication (KPIs) for growth initiatives.
• Continuously test and optimise growth strategies, campaigns, and customer journey.

Brand & Market Growth:

• Strengthen the company’s market presence and product visibility.
• Develop innovative campaigns that increase brand awareness and customer engagement.
• Identify emerging market trends and recommend strategies to keep the business competitive.
• Represent the company at relevant marketing, business, networking, and customer engagement activities.

Requirements

• Bachelor’s Degree in Marketing or a related field (Related Certification is a plus).
• 3-4 years of relevant experiencein marketing, growth & business development, digital marketing, banking, customer acquisition or a similar commercial role.
• Experience working in a financial institution or a start-up fintech organization is an added advantage.
• Strong understanding of customer acquisition and retention strategies.
• Experience running and optimising digital/social media advertising campaigns.
• Strong analytical and commercial thinking skills.
• Ability to interpret customer, market, and campaign data and turn insights into actionable strategies.
• Experience with lead generation, conversion, customer retention, and revenue growth.
• Strong communication, negotiation, presentation, and interpersonal skills.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Results-oriented, proactive, innovative, and commercially driven.