Role Summary
The Growth Marketing Manager is responsible for building and scaling ALX Nigeria’s learner acquisition engine, driving demand, conversion, and revenue. This is a revenue-focused growth role, not a traditional marketing role. You will operate across marketing, community, partnerships, and content, ensuring all growth efforts translate into:
- Qualified leads
- Paid enrolments
- Activated learners
You Will Be Expected To Combine
- Data-driven decision-making
- Creative campaign thinking
- Community-led growth
- Rapid experimentation
Success In This Role Means
- Nigeria remains ALX’s top revenue market globally
- Growth becomes predictable and scalable
- ALX becomes a dominant voice in digital skills and the future of work
Specific Responsibilities
- Own Growth Strategy & Revenue: Design and execute the learner acquisition strategy to drive enrolments, payments, and revenue growth.
- Manage & Optimise the Funnel: Own the full learner journey (awareness → activation), identifying and fixing bottlenecks to improve conversion and performance.
- Lead Campaigns & Channel Expansion: Execute and optimise multi-channel campaigns (paid, organic, CRM, partnerships) focused on measurable outcomes.
- Drive Community & Partnership Growth: Leverage community, referrals, and partnerships to scale acquisition and reduce cost per learner.
- Run Growth Experiments: Test, measure, and scale new ideas across channels, messaging, and acquisition strategies.
- Generate Insights & Improve Performance: Track key metrics, analyse performance, and continuously refine growth strategy.
- Coordinate Cross-Functional Execution: Align marketing, recruitment, community, and partnerships to operate as a unified growth system.
Skill Requirements - Essential
- 10-12 years of experience in growth marketing, demand generation, or related roles
- Experience building and leading high-performing growth teams or agency ecosystems
- Proven track record of driving revenue through marketing and acquisition strategies
- Strong experience working within or leading marketing agencies (multi-campaign, performance-driven environments)
- Strong analytical capability with the ability to extract, manipulate, and interpret data to drive decisions
- Experience designing and executing multi-channel growth strategies (paid, organic, partnerships, community-led)
- Strong copywriting and messaging skills, with the ability to translate value propositions into high-converting campaigns
- Experience working cross-functionally with sales/recruitment teams to improve conversion and pipeline performance
- Proficiency with data and reporting tools (Excel/Google Sheets, dashboards, GA4, Looker or similar BI tools)
- Strong understanding of consumer behaviour in emerging markets, particularly in Nigeria or similar contexts
- Experience leading creative and content teams to execute campaigns at scale
- Ability to operate in fast-paced, high-growth environments with strong ownership and accountability
- Hands-on experience building and managing end-to-end acquisition funnels (awareness → conversion → activation → revenue)
- Demonstrated ability to enter and scale new markets, cities, or audience segments, including go-to-market execution and localisation
Skill Requirements - Preferable
- Strong experience with CRM systems and lifecycle marketing (email, WhatsApp, SMS, automation, segmentation)
- Familiarity with growth automation and AI-driven marketing systems
- Strong experimentation mindset, including A/B testing, hypothesis design, and continuous optimisation
Person Specification/Attributes
- Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
- Humility: Openness to learning, seeking help when needed, and a focus on serving others.
- Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
- Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
- Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.
- Analytical Discipline: Thinks in numbers, systems, and cause-and-effect relationships. Uses data consistently to inform decisions, prioritise actions, and evaluate performance.
- Commercial Mindset: Understands the link between growth activities and revenue outcomes. Focused on efficiency, ROI, and building scalable acquisition systems.
- Structured Thinking: Able to break down complex problems into clear frameworks, prioritise effectively, and communicate insights in a concise, actionable way.
- Storytelling & Communication: Translates strategy, data, and value propositions into compelling narratives that drive action across audiences (internal and external).
- Ownership & Accountability: Operates with a founder mindset; takes responsibility for outcomes, not just activities, and follows through to completion.
- Collaboration & Influence: Works effectively across teams and stakeholders, aligning different functions toward shared goals and driving execution through influence.
- Energy & Drive: Brings intensity, urgency, and focus to the role. Sustains high performance over time and contributes positively to team momentum.
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