Growth Lead at Wakanow

Role Overview

• The Growth Lead will drive growth initiatives for Pay Small Small (PSS) and Kalabash Cards (B2B and B2C) across existing and new airline partnerships, with a primary focus on Wakanow and other partner airlines.
• This role requires a strategic, analytical, and hands-on individual who can design and execute data-driven growth strategies that increase customer acquisition, product adoption, and revenue.

Core Responsibilities
Growth Strategy, Targets, and Budget Ownership:

• Own annual and quarterly growth targets for PSS and Cards, including volume, revenue, and contribution margin.
• Manage the growth budget, ensuring efficient deployment with clear ROI and payback tracking.
• Build growth forecasts, channel plans, and performance models aligned with company objectives.

PSS Growth and Partner Commercial Performance

• Own PSS growth across Wakanow and other airline and OTA partners, including partner attachment rate, funnel conversion, and repeat usage.
• Drive PSS positioning as a default payment option within partner booking journeys.
• Own commercial performance with partners, including pricing structures, fees, incentives, and contribution margins.
• Identify, negotiate, and execute co-branded growth initiatives and partner-led growth loops.

Card Growth (B2C and B2B):

• Own the end-to-end card growth strategy across B2C and B2B segments.
• Drive card issuance, funding, activation, and spend velocity.
• Build and scale B2B card programs for corporates, SMEs, and travel agents with clear revenue and retention targets.
• Own unit economics for card acquisition, usage, and lifetime value.

Channels, Campaigns, and Market Expansion:

• Design, test, and scale acquisition channels both online and offline, including activations, partnerships, and campus programs.
• Decide which channels to scale, pause, or discontinue based on performance data.
• Ensure growth initiatives translate into measurable revenue and usage, not just awareness.

Data, Insights, and Growth Playbooks

• Use data to identify growth opportunities, diagnose funnel drop-offs, and optimize performance.
• Build and document repeatable growth playbooks across PSS and Cards.
• Prepare clear, insight-driven reports on growth performance, unit economics, and forecasts for leadership.

Performance Indicators Key
PSS Growth KPIs:

• Partner attachment rate (% of bookings selecting PSS)
• Funnel conversion rate (PSS start to completion)
• Net revenue or contribution from PSS
• Cost per acquired PSS user and payback period
• Repeat usage rate.

Cards Growth KPIs (B2C and B2B):

• Number of new issued cards
• Number of newly funded cards
• Activation rate
• Spend per active card and transaction frequency
• B2B active accounts, revenue per account, and renewal or retention rate.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field. An MBA is an added advantage.
• Minimum of five years’ experience in growth, product marketing, partnerships, or commercial roles within fintech, payments, or travel.
• Proven experience owning growth targets, budgets, and commercial outcomes.
• Strong understanding of acquisition funnels, pricing, unit economics, and contribution margins. Excellent analytical, communication, and stakeholder management skills.
• Ability to operate in a fast-paced, execution-driven environment with high accountability.