Growth & Demand Lead at Vectar Energy

Job Summary

• We are looking for a Growth & Demand Lead to own the pipeline that moves corporate carbon credit buyers from cold outreach to qualified commercial conversations.
• This is a pipeline ownership role,demand generation, funnel performance, and conversion.

You will

• Own full outbound full funnel across email, LinkedIn, and event driven channels converting cold to warm conversations
• Develop and refine messaging, email sequences,landing pages and other buyer facing conversion assetsincluding integrity briefs, one-pagers, and procurement guides
• Build and manage the CRM architecture, pipeline stages,lead scoring, segmentations, tracking and reprting in platfoms such as hubspot
• Identify high intent leads and ensure clean progression and handoff into the commercial pipeline/ conversations
• Continuously test, optimise, and improve conversion rates across every funnel stage
• Continuously test, optimise, and improve funnel performance
• Work closely with the Commercial Lead to improve lead qualificationand refine handoff into commercial conversations

We are looking for someone with

• Experience building and running B2B demand generation or revenue operations
• Strong understanding of outbound B2B funnel mechanics and CRM systems
• The ability to translate technically complex offerings into clear, credible messaging for institutional buyers
• An analytical mindset focused on metrics, conversion, and pipeline velocity
• Comfort operating with high ownership in an early stage environment
• The curiosity to learn carbon market buyer psychology quickly and build a high converting demand engine around it
• Knows their tools and how global environments operate
• Carbon markets experience is an advantage but not necessary.