Growth and Marketing Specialist at Terawork

Role Title: Growth and Marketing Specialist
Reporting To: CEO

Role Purpose

The Growth and Marketing Specialist will own end-to-end growth for Kele Digital Bank. This role is responsible for designing and executing high-impact strategies that drive rapid user acquisition, activation, retention, and revenue growth. You will blend creative marketing execution with rigorous data analysis, experimentation, and product-led growth tactics to scale the platform efficiently in a competitive fintech environment.

What you will be doing everyday

•  Growth Strategy Development: Design and implement full-funnel growth strategies (Acquisition →Activation → Retention → Revenue → Referral)
• User Acquisition & Performance Marketing: Manage and optimize paid channels (Meta Ads, GoogleAds, etc.) and organic channels to acquire high-quality users at scale while reducing CAC.
• Campaign Ideation & Execution: Plan and launch multi-channel campaigns including social media, Bemail/SMS, content, referral programs, and in-app campaigns
• Social Media & Community Growth: Own all Kele social media platforms, build engaged communities, and create viral-worthy content
• Retention & Reactivation: Develop and execute retention campaigns, win-back strategies, and loyalty programs to increase user activity and transaction frequency
• Product-Led Growth & Experimentation: Identify growth loops, run rapid A/B tests, and work closely with the Product team to optimize onboarding, features, and user journeys
• Content & Creative Strategy: Lead creation of compelling marketing content (short videos, graphics,emails, WhatsApp broadcasts, etc.) that resonates with target users
•  Data Analytics & Insight: Track, analyze, and report on key growth metrics. Use data to identify opportunities and recommend growth initiatives
• Budget Management & Optimization: Manage growth marketing budget efficiently across paid media, performance tools, and activations

What We Look For In You

Technical Skills

• Bachelor’s degree in Marketing, Business, Economics, Data Science, or related field.
• 3–5 years of hands-on experience in Growth Marketing or Performance Marketing, preferably in Fintech, Banking, or SaaS.
• Proven expertise in Growth Marketing and Performance Marketing.
• Demonstrated success in scaling user growth and hitting aggressive targets.
• Hands-on experience with Meta Ads Manager, Google Ads, Google Analytics 4, and mobile attribution tools.
• Strong knowledge of A/B testing, funnel optimization, and growth frameworks (AARRR, Pirate Metrics, etc.).
• Proficiency in email/SMS platforms (e.g., Brevo), CRM tools, and basic analytics (SQL is a plus).
• Familiarity with Canva, CapCut, Figma, or similar creative tools.

Soft Skills

• Strong analytical and problem-solving mindset.
• Excellent communication and storytelling skills.
• High ownership, creativity, and ability to thrive in a fast-paced startup environment.
• Results-oriented with a growth hacker mentality.
• Role Alignment with Company Goals
• Accelerate scalable and sustainable user growth.
• Increase transaction volume and platform revenue.
• Build a strong, trusted, and loved digital banking brand.
• Achieve efficient customer acquisition while maintaining healthy unit economics.
• Cultural competencies (Company culture that we don’t negotiate with)
• Humility: Embracing a growth mindset, listening actively, and valuing every team member’s
• contribution, regardless of role or level.
• Honesty: Ensuring transparency in all interactions, communications, and decisions.
• Excellence: Striving for the highest standards in execution, innovation, and service delivery to create meaningful impact.
• Love: Building a culture of empathy, care, and connection that fosters belonging and mutual respect.
• Discipline: Doing what you said you would do, when you said you would do it, at the standard you committed to without being reminded.