Growth and Marketing Lead at Grazac

About this role

• Growth and Marketing Lead will lead our marketing strategy, execution, and operational management for Grazac initiatives with focus on our academy.
• As a Growth and Marketing Lead, you will work with content creators, designers, social media strategists, program/community managers and customer support to increase the awareness of our academy, boost our customer acquisition funnel and close partnership deals that directly have impact on our revenue.
• The Growth and Marketing lead should be an individual who is growth-oriented, resourceful, entrepreneurial at heart, pays attention to details and conscious of the bottom line.

What you will do

• Lead and oversee the activities of the Growth/Marketing Team
• Develop and oversee the implementation of growth marketing campaigns, with a focus on content marketing, social media marketing, and paid advertising to drive more young individuals to acquire tech skills.
• Close partnership deals with companies to give priority to talents from Grazac to ensure we provide maximum opportunities for our talents
• Ensuring goals are met in areas including customer satisfaction, quality of talents produced and team member performance.
• Create strategies to increase brand awareness and engaging with existing audience.
• Working on strategies within the growth department to increase company’s revenue
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, emails campaigns, web pages and promotional material)
• Inspire, recognize, coach and lead teammates on a day-to-day basis and ensure tasks are being done by teammates; be a champion of GRAZAC culture (We love learning!!).
• Compile performance reports to brief the management on marketing initiatives and product performance and provide recommendations on improvement strategies
• Any other duties assigned by management

Requirement and Skills

• At least 3 years of experience in a growth marketing or sales leadership role
• Proven track record of successful growth campaigns
• Expertise with SEO and analytical tools such as Google Analytics, Google Trends, and Semrush
• Being comfortable with working in a dynamic and diverse remote environment
• Experience with project management tools (Jira, ClickUp or Trello)

Nice to have

• Program/Project Management experience
• Volunteering experience
• Knowledge of trending tech skills
• Passion to for edtech startup