Group Chief Marketing Officer at Workforce Group

Purpose

• The Chief Marketing Officer (CMO) holds ultimate responsibility for the organization's marketing activities and oversees the development and delivery of a fully integrated marketing strategy across our client's brands in all our client's markets.
• The individual is responsible for the planning, development, and implementation of all our client's brands' marketing strategies, GTM plans, marketing communications, NPDs, and public relations activities, both external and internal and play a key role in the success of the company.
• He/she will oversee the development and implementation of all support materials and services for our client's brands outlets, manage pricing, own CRM, lead situational modeling and performance tracking for all brands, product mix, strategic planning, continue to drive market growth and expansion via insight & data  driven strategies, overall leadership of digital marketing & other progressive ROI-driven marketing channels.

Key Aims and Objectives

• Provide the planning and leadership to the Marketing Department by ensuring that the appropriate structures, systems, competencies, and values are developed in order to meet and exceed the goals of the Marketing plan.
• Assume overall responsibility for developing the annual marketing plan for the organization; for strategic market planning; market research programs; field force activities, and control of the marketing budget.

Key Responsibilities

• Marketing Strategy
• Digital Marketing
• Sale Building
• Marketing Research & Analytics
• New Product Development
• Agency Relations

Other duties:

• Monthly reports on all brands
• Reports and assessment on promos, offers, NPD and other related matters

Experience / Education Required

• Energetic and intuitive marketing strategist with exceptional leadership and communication skills.
• Proven ability to identify opportunities and deliver effective strategies to generate results.
• Experienced in strategic marketing planning, branding, and product development. 
• Adept in online and traditional marketing, and highly skilled in visual communications.
• 12 - 15 years of professional marketing experience of which 5+  years of experience  in a brand/product management in an FMCG, QSR or retail-based organization is desired.
• Prior experience working at a Retail Brand with sophisticated direct mail programs, direct marketing agencies or with a hospitality and or restaurant brand a plus.
• Familiarity with agencies specializing in data warehousing, business intelligence or analytics and modeling services a plus.
• Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail.
• Strong communication and presentation skills
• Ability to communicate with all levels of an organization comfortably.
• Ability to manage multiple projects with varying priority at one time -to deliver results on time and under budget. 
• Experience, particularly from the FMCG and Telecoms sector, is required, and candidates from alcohol companies are also welcome.
• The ideal candidate should possess excellent people management skills.

Salary
Attractive and Commensurate to skills and experience.