Summary
You’ll lead the growth strategy for a mission-driven fintech company, working directly with the founders to take straitPay from launch to scale. If you’re ready to build something meaningful and impactful in African fintech — this is the role for you.
Bad News
This role isn’t right for you if…
You’re more comfortable analysing strategy than executing it.
You prefer well-established processes over building from scratch.
You’re not familiar with selling into the SME space in Nigeria.
Good News
You’ll love this role if…
- You want to own a critical function in a fast-moving startup.
- You know how to grow a product from 0 to 1 — and 1 to 100.
- You care deeply about emerging markets and making finance fairer.
- You’re entrepreneurial, energetic, and enjoy solving big problems with small teams.
Your Mission
Launch and scale a GTM engine that acquires active business users in record time, drives revenue growth, and positions straitPay as the trusted solution for Nigerian SMEs making international payments.
What success looks like
- Active business users acquired in record time (metrics to be discussed during interviews).
- Strong, measurable channel performance (content, paid, referrals, outbound, etc.).
- Clear product-market fit and scalable conversion processes.
- Consistent revenue and transaction volume growth month over month.
Duties & Responsibilities
- Design and lead the GTM strategy.
- Own commercial KPIs — including acquisition, activation, and retention.
- Oversee multi-channel user acquisition efforts.
- Lead messaging, positioning, and brand communication.
- Build partnerships that drive distribution and brand trust.
- Manage GTM budget and vendor relationships.
- Collaborate with Product, Engineering, and Ops to align the roadmap with market feedback.
- Report on performance to the leadership team and investors.
What you\'ll bring to the table
- 5–7 years in growth, sales, or marketing roles (bonus if in Fintech or SaaS).
- A deep understanding of Nigerian SMEs and what moves them.
- Proven ability to generate and convert leads in cost-effective ways.
- Strong ownership mindset and bias for action.
- Excellent communicator — written, visual, and verbal.
Nice to Haves
- Experience in a VC-backed startup or high-growth company.
- Familiarity with payments, FX, or B2B financial services.
- Existing network in the Nigerian SME ecosystem.
- Light experience in product marketing or user onboarding flows.
Our values, and yours
- Trust first: we earn it with users, and each other.
- Move with clarity: we take action based on insight and intention.
- Win together: this only works if we do it as a team.
- Raise the bar: always looking to improve what we do and how we do it.
What you\'ll get
- A critical role in a company solving real-world problems.
- The freedom and ownership to shape GTM from the ground up.
- A small, ambitious, and supportive team.
- Transparent leadership and room to grow with the company.
Hours & Location
- Full-time, 40 hours/week.
- Nigeria-based preferred, hybrid or remote possible.
Gmail
Yahoomail