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  • Posted: Jul 6, 2026
    Deadline: Not specified
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  • Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money for people around the world.
    Read more about this company

     

    General Manager, West Africa

    Responsibilities

    • Develop and implement a strategic plan to drive the growth and market presence of the company in the country, aligning with global objectives and local market dynamics;
    • Ensure adherence to local regulations and work closely with legal teams to comply with all standards. Coordinate the submission of necessary documentation and approval processes with regulatory bodies;
    • Establish and maintain strong relationships with government officials, regulatory agencies, and industry associations to influence policy and advocate for favorable regulatory frameworks for the industry;
    • Identify and pursue new business opportunities, partnerships, and collaborations to expand the footprint and user base within the country. Lead market entry strategies and manage cross-functional teams to achieve business goals;
    • Serve as the primary point of contact for local stakeholders, including customers, partners, media, and community groups. Represent the company at industry events, conferences, and public speaking engagements to enhance brand visibility;
    • Oversee P&L and daily operations, ensuring the highest level of service and operational efficiency. Monitor performance metrics, manage budgets, and drive continuous improvement initiatives.

    Requirements

    • Proven track record of 10+ years in a senior manager role, in a similar capacity: Demonstrated experience in navigating regulatory environments and working with government agencies and policy makers. Demonstrated ability in market expansion and business development;
    • Excellent leadership and team management skills, with the ability to inspire and motivate cross-functional teams;
    • Exceptional interpersonal and communication skills, with the ability to effectively represent the company to external stakeholders and in public forums;
    • Strong analytical skills with the ability to interpret market data and trends to formulate strategic plans;
    • Entrepreneurship mentality. Must be a self-starter and leader that takes ownership and is able to run an innovative sustainable operation with little guidance;
    • A passion for crypto and digital assets. We are trying to change an entire industry and it will take time. Passion is what gets you excited to come into work every morning.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Binance on jobs.lever.co to apply

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