Framework Change and Communications Leader at Ashoka

The Opportunity

• Ashoka is seeking a highly entrepreneurial and innovative leader to drive the “Everyone a Changemaker” movement across Africa, reporting directly to the Africa Diamond Leadership team. As the Africa Diamond Framework Change lead, you will forge partnerships with media, educational institutions, corporations, and other strategic stakeholders to activate networks that champion changemaking across the continent. This role is central to fostering a culture where changemaking becomes the norm, with a focus on instilling core skills—empathy, initiative, teamwork, and leadership—at all levels of society.pp

Key Responsibilities

• Movement Storytelling: Design and implement a regional storytelling framework that showcases the shift toward youth empowerment and citizen agency, promoting a collaborative approach to solving shared challenges across Africa.
• Movement Marketing: Lead Ashoka’s efforts in developing a cohesive marketing strategy that advances initiatives like “Lead Young” and “Everyone a Changemaker.” Ensure the narrative aligns with Ashoka’s vision and empowers both internal teams and external partners.
• Media Partnerships: Develop and manage a media strategy that aligns with Ashoka’s regional objectives, fostering relationships with key influencers, media partners, and publishers to amplify the movement’s message.
• Strategic Partnerships: Identify, cultivate, and solidify partnerships with funders, corporations, foundations, unions, educators, and other entities to expand Ashoka’s reach and deepen the impact of the Everyone a Changemaker movement.
• Movement Messaging: Spearhead a social media campaign across Africa to spread the “Everyone a Changemaker” message, engaging a broad range of audiences through various digital platforms.
• Movement Building: Grow a network of young people, parents, educators, and citizens who embrace and identify as changemakers, helping to establish changemaking as a societal norm throughout the continent.

Qualifications

This leadership role within Ashoka’s Africa team requires an individual with significant experience in social impact and changemaking. The ideal candidate will possess:

• Experience in Social Impact: A demonstrated ability to identify systemic issues and develop innovative solutions with regional or sector-wide impact, ideally including the creation or expansion of impactful organizations or movements.
• Entrepreneurial Drive: Proven experience in launching or transforming initiatives, whether through founding an organization, reshaping an existing one, or leading systemic change in a sector.
• Strategic Partnerships: A record of building partnerships with key stakeholders to amplify social impact and drive systemic change.
• Communications Expertise: Strong communication skills, particularly in social media, storytelling, and public speaking, to elevate Ashoka’s mission across Africa.
• Movement Building: Experience in creating a movement’s marketing framework, including social media strategy, storytelling, and communications architecture.
• Fundraising Skills: Ability to support Ashoka’s mission through strategic communication that aligns with fundraising efforts, or direct experience in raising funds to support a mission-driven organization.

Core Competencies

• Entrepreneurship: A demonstrated record of taking creative initiative and ownership in creating change (founding an organization, starting a movement, or reshaping an existing organization).
• Understanding of Ashoka’s Vision: Deep commitment to and understanding of the “Everyone a Changemaker” philosophy, with the intellectual curiosity to connect social trends and identify patterns.
• Emotional and Social Intelligence: Ability to work collaboratively and respectfully within teams, with a strong sense of empathy and ethics.
• Ethical Standards: High integrity and alignment with Ashoka’s values.
• Self-Definition: A strong sense of purpose in creating meaningful, positive change across Africa.