Finacial Growth Marketer at Trovest Capital Partners

Job Summary

• We are seeking a data-driven and innovative Growth Marketer to drive customer acquisition, retention, and revenue growth. The ideal candidate must have proven experience working within financial institutions or fintech organizations, with a strong understanding of the digital financial ecosystem and customer behavior in the finance space.
• You should be passionate about experimenting with marketing channels, analyzing results, and scaling strategies that deliver measurable growth.

Key Responsibilities

• Develop and execute data-backed growth strategies across digital platforms to drive lead generation and conversion.
• Optimize marketing funnels across awareness, acquisition, activation, retention, and revenue stages.
• Plan, launch, and manage paid digital campaigns (Google, Meta, LinkedIn, etc.) with measurable ROI targets.
• Use analytics tools to track, measure, and report on performance and campaign effectiveness.
• Conduct market and competitor research to uncover new customer acquisition opportunities in the financial and fintech sectors.
• Collaborate with product, sales, and design teams to enhance customer journeys and improve conversion rates.
• Implement and monitor A/B testing to optimize content, landing pages, and ad creatives.
• Manage and scale email marketing, SEO/SEM, and content marketing initiatives.
• Stay informed on emerging trends, tools, and technologies in growth and digital marketing.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Mandatory experience in a financial institution or fintech company.
• Proven experience as a Growth Marketer, Digital Marketer, or Performance Marketer.
• Strong understanding of performance marketing, SEO, SEM, social media advertising, and analytics.
• Proficiency with analytics tools such as Google Analytics, Mixpanel, or HubSpot.
• Excellent copywriting, analytical, and communication skills.
• Ability to analyze data, identify trends, and translate insights into actionable strategies.
• Highly creative, adaptable, and motivated to achieve ambitious growth goals.

Key Performance Indicators (KPIs)

• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)
• Conversion rates across marketing funnels
• ROI on marketing spend
• Website and social media engagement growth
• Customer retention and churn rate improvements