Field Sales Marketer at Uniccon Group

Job Purpose

• The Field Sales Marketer will play a key role in driving adoption of MySmartMedic by taking the product directly to communities, businesses, and healthcare touchpoints.
• This role focuses on increasing awareness, building trust in digital healthcare, and converting prospects into active users of the platform.

Key Responsibilities
Market Activation & User Acquisition:

• Promote MySmartMedic through field campaigns, activations, and grassroots marketing.
• Drive app downloads, registrations, and first-time consultations.
• Engage directly with individuals in markets, offices, campuses, religious centers, and public spaces.

Product Awareness & Education:

• Clearly communicate the value of AI-driven health insights combined with access to trusted Nigerian doctors.
• Demonstrate app features and guide users through onboarding and usage.
• Address common concerns around telemedicine such as trust, cost, and ease of use.

Community Engagement & Trust Building:

• Build relationships with community leaders, pharmacists, and local influencers to promote adoption.
• Represent MySmartMedic as a reliable and accessible healthcare solution.
• Conduct health awareness conversations to position the app as a first point of care.

Partnership Development:

• Identify and engage SMEs, corporates, pharmacies, and healthcare providers for partnerships.
• Support onboarding of organizations for group or subscription-based access.
• Generate referral channels to sustain continuous user growth.

Sales Execution & Reporting:

• Achieve defined targets for downloads, active users, and conversions.
• Maintain accurate records of daily field activities, leads, and outcomes.
• Provide regular feedback on user behavior, objections, and competitor activities.

Key Performance Indicators (KPIs)

• Number of app downloads and verified registrations
• First-time consultation conversions
• Active user retention rates
• Number of partnerships secured
• Daily/weekly activity reporting consistency

Required Qualifications & Experience

• Minimum of OND / HND / Bachelor’s Degree in Marketing, Business Administration, Public Health, or related discipline
• 1–3 years of experience in field sales, direct marketing, or customer acquisition roles
• Experience in telecoms, fintech, FMCG, or healthtech is an advantage
• Demonstrated ability to meet or exceed sales targets

Key Skills & Competencies:

• Strong persuasion and negotiation skills
• Excellent communication skills (English + at least one local language)
• Confidence in engaging diverse audiences
• Basic digital literacy and the ability to demonstrate mobile apps
• Resilience, adaptability, and a goal-oriented mindset
• Strong interpersonal and relationship-building skills