Field Marketing Representatives at Academic Library World

Locations: Adamawa, Bauchi, Benue, Borno, Gombe, Jigawa, Kaduna, Kano, Katsina, Kebbi, Kwara , Nasarawa, Niger, Plateau, Sokoto, Taraba, Yobe and Zamfara

Duties and Responsibilities
The duties and responsibilities include:

• Collaborating with sales, marketing, advertising, product design and product development team members to planning promotional marketing campaigns
• Creating editorial and content creation calendars for various media platforms and outlets
• Assisting with the design, negotiation and placement of billboards, traditional media ads on TV and radio, social media ads and email blasts
• Producing a brand style guide that best captures the company or client’s voice and mission
• Helping team leads set, allocate and monitor the budget of each project
• Meeting with clients to discuss brand guidelines, goals, budget and timelines
• Conducting market research to determine a target audience’s needs, wants, habits, interests and other relevant factors used in creating targeted marketing campaigns
• Researching previous successful campaigns to understand what worked, what didn’t and what can be improved
• Reviewing the progress and success of a campaign, making adjustments or pitching ideas for new campaigns as necessary.

Skills and Qualifications
The candidate should possess various soft skills to execute a successful marketing campaign which includes:

• Candidates should possess an OND, NCE or Bachelor's Degree 
• Good interpersonal skills.
• Innovative marketing strategies.
• Effective writing, speaking, presenting and active listening skills.
• Critical thinking, problem-solving and decision-making.
• Excellent collaboration and teamwork skills.
• Project management skills, like goal-setting and deadline management.
• Great organization, time management and prioritization abilities.