Experienced Pension Marketing Executive at Crusader Pensions Limited

GENERAL DESCRIPTION 

The primary responsibility will be to develop and execute marketing strategies and campaigns to promote the firm's pension services. You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business. This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.

WORK EXPERIENCE/ REQUIREMENT

• 2-5 years in a sales/marketing position in a Pension Fund Firm

EDUCATIONAL QUALIFICATION

• B.sc
• Minimum of 2:2

SKILL/ COMPETENCY REQUIRED:

• Marketing Strategy
• Digital Marketing
• Brand Management:
• Communication Skills
• Relationship Building
• Market Research and Analysis
• Analytical Skills
• Adaptability and Creativity

KEY PERFORMANCE INDICATORS/ MEASUREMENT CRITERIA

Marketing Strategy and Planning:

• Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
• Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
• Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.

Branding and Communications:

• Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
• Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
• Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning.

Digital Marketing:

• Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
• Optimize the firm's website for lead generation, user experience, and search engine visibility.
• Monitor and analyse website and campaign performance metrics using tools such as Google Analytics and make data-driven recommendations for improvement.

Lead Generation and Conversion:

• Identify target market segments and develop lead generation strategies to attract potential clients.
• Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
• Track and analyse lead conversion rates and propose strategies for improving conversion rates and sales funnels.

Relationship Management:

• Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align marketing efforts with business objectives.
• Foster relationships with external partners, industry associations, and key influencers to 8. Ensure optimal Power Infrastructure Performance