Events & Experiential Specialist at CIG Motor Ltd

Job Summary:

• The Events & Experiential Specialist plans and executes events, activations, and experiential marketing initiatives, including test drives, exhibitions, product launches, and sponsorships, that enhance CIG Motors' brand visibility and deepen customer engagement.

Key Responsibilities:

Event Planning & Execution

• Plan, coordinate, and execute company events, exhibitions, test-drive sessions, product launches, and brand activations.
• Manage event logistics, timelines, and on-the-ground execution to ensure smooth delivery.

Vendor, Venue & Budget Management

• Source and manage vendors, venues, and suppliers for events and activations.
• Manage event budgets and ensure cost-effective delivery without compromising quality.

Experiential Marketing & Partnerships

• Design experiential marketing concepts that drive brand engagement and lead generation.
• Identify and support sponsorship opportunities and partner activations that align with brand objectives.

Coordination & Reporting

• Work closely with sales, marketing, and dealership teams to align events with business objectives.
• Evaluate event outcomes, gather feedback, and report on turnout, leads generated, and ROI.

Requirements

Qualifications and Experience:

• Bachelor's degree in Marketing, Events Management, Communications, or a related field.
• Minimum of 4-6 years' experience in events management or experiential marketing.
• Experience in the automotive or a related consumer industry is an advantage.
• Strong project and vendor management skills.
• Creativity in designing experiential and activation concepts.
• Sound budget management ability.
• Excellent organizational and multitasking skills.
• ​Strong communication and stakeholder coordination skills.