Director, Sales & Marketing at BUA Cement

Objective

The Sales and Marketing Director will be responsible for developing and implementing strategic sales and marketing plans to drive revenue growth, expand market share, and enhance brand visibility for our cement product.

Duties and Responsibilities

• Develop and execute comprehensive sales and marketing strategies to achieve company objectives and targets.
• Adhere to industry trends, laws and regulations
• Lead the sales team in identifying and pursuing new business opportunities, including market expansion and customer acquisition.
• Build and maintain strong relationships with key customers, distributors, and stakeholders to ensure customer satisfaction and loyalty.
• Analyze customer preferences, and competitor activities to identify opportunities for product development and differentiation.
• Collaborate with cross-functional teams to ensure alignment of sales and marketing activities with overall business goals.
• Manage the sales and marketing budget effectively, monitoring expenses and ROI to optimize resource allocation.
• Develop marketing materials, promotional campaigns, and advertising initiatives to enhance brand awareness and visibility.

Qualifications & Experience

• Bachelor's Degree in Business Administration, Marketing, or related field; MBA will be added advantage.
• Minimum of 15 years' proven experience in the cement-associated industry
• Professional certification/membership of the Institute of Marketing & Public Relations of Nigeria is mandatory.

Skills / Competences:

• Strong understanding of cement industry market, market dynamics, and customer needs.
• Excellent strategic planning, analytical, and problem-solving skills.
• Demonstrated ability to drive sales growth, expand market share, and achieve revenue targets.
• Exceptional communication, negotiation, and interpersonal skills. Proficiency in MS Office Suite and CRM software.
• Willingness to travel at a very short notice.