Digital Sales Team Lead at Coronation Insurance Plc

Reports to: Divisional Sales Manager

Principal Duties & Responsibilities

• Responsible for the management and growth of digital sales in the company
• Create digital sales programs, promotional packages and integrated marketing solutions for the client
• Develop and lead implementation of organization-wide business development strategy.
• Take lead role in business development activities for top clients and partners
• Ensures channels (physical or digital such as mobile, web, physical branch, human-centered virtual channels etc.) are maintained and operationally available to provide services
• Direct digital sales forecasting and performance budgets in line with corporate requirements.
• Maximize client revenue opportunities through upselling and incorporation of digital services.
• Evaluate organizational capability to respond quickly to consumer demand for products and/or services based on research outcomes
• Educate customers on the digital products and services offered by the company
• Develop channel strategy to increase the company’s market share.
• Develop techniques to engage customers through digital platforms, digital marketing mediums, and their characteristics.
• Apply relevant content creation guidelines across digital marketing channels.
• Evaluate the benefits and limitations of different digital marketing channels.
• Draw insights from marketing analytics and generate leads
• Present sales, expenses report and realistic forecasts to the management team
• Understand the principles for deploying an omnichannel approach that ensures consistent customer experience across Coronation’s distribution channels

Competency and skill requirements

• A Bachelor’s degree in Insurance, Marketing and Finance or equivalent
• Minimum 8 years of prior experience in Insurance Sales-related roles.
• Professional certification in Insurance, sales, marketing or any relevant field.
• Extensive knowledge of digital sales processes, digital platforms, technical markets, pricing models, channels of distribution, and technology trends.
• Must be a data-driven marketer with background in B2B or B2C campaign planning and execution.
• Knowledge of current digital advertising platforms, social media advertise and email marketing
• Hands on experience with SEO/SEM, Google Analytics and CRM Software
• Good team player
• Ability to work well under pressure
• High attention to detail e.g. proofreading, spelling and grammar.
• A creative mind with exciting ideas for content and strategy
• Good communication and organizational skills
• Analytical skills to regularly test & learn, interpret campaign data and metrics
• Time management skills.