Digital Marketing Officer at Vaults and Gardens

Responsibilities 
Marketing:

• Planning and carrying out marketing activities to agreed budgets and sales volumes
• Market company’s products i.e. vaults, tombstones, refurbishments, hall rental. etc through various platforms to clients
• Carry out market research, and customer surveys
• Schedule hall events and bookings/reservations that are devoid of time clash.
• Follow up with clients in ensuring that all burial documents are complete.

Community Engagement:

• Handle/Follow up on client’s enquiry/complaint and provide appropriate solutions and alternatives within the time limits
• Respond to comments, messages, and inquiries promptly and professionally.
• Foster online relationships with followers, clients, and influencers.

Operational functions:

• Follow up with Account Dept. on the issuance of invoice and receipts to clients.
• Allocate vaults to the buying client after fulfilling all necessary requirements.
• Engage in all burials and memorials.

Social Media Strategy and Marketing:

• Take pictures during events for content creation
• Develop and execute a comprehensive social media strategy aligned with company goals.
• Manage and maintain all social media accounts (e.g., Facebook, Instagram, LinkedIn, Twitter, TikTok).
• Monitor and analyze social media performance metrics, providing regular reports and insights.
• Plan, create, and schedule high-quality, engaging content, including text, images, videos, and graphics.
• Stay updated on trends to create relevant and shareable content.
• Collaborate internally with other units to ensure consistent branding and messaging.
• Monitor online reviews and address feedback constructively.

Campaigns and Collaboration:

• Plan and execute social media campaigns, contests, and promotions.
• Adheres to all company policies, procedures and business ethics
• Report to the General Manager.

Requirements

• Bachelor’s Degree in Business Administration, Marketing, Communication or related fields.
• At least 3 years working experience in a similar position
• Demonstrable experience in Marketing/customer service in an environment requiring tact, judgment and discretion in handling client’s complaints and/or requests
• Strong understanding of various social media platforms and their best practices.
• Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) and video editing software.
• Excellent written and verbal communication skills.
• Excellent communication skills.