Digital Marketer at Pertinence Group

Location: Egbeda, Alimosho - Lagos
Job Summary

• We are looking for a Digital Marketer who can turn ideas into compelling digital content, execute campaigns, grow online communities, and contribute directly to business growth.

Key Responsibilities

• Develop and execute digital marketing campaigns across social media, email, WhatsApp, websites, and other relevant digital platforms.
• Create engaging content including social media posts, captions, graphics, videos, reels, and other digital marketing materials.
• Manage the company’s social media platforms and maintain a consistent content calendar and brand voice.
• Plan and execute paid advertising campaigns across platforms such as Meta, Google, and other relevant channels.
• Monitor campaign performance, analyse digital marketing data, and provide regular reports and recommendations.
• Drive audience growth, engagement, leads, conversions, and other agreed digital marketing objectives.
• Conduct market, audience, and competitor research to identify trends, opportunities, and effective digital strategies.
• Collaborate with the Sales, Marketing, and other relevant teams to support campaigns, product launches, events, and business objectives.
• Manage online communities and respond appropriately to comments, enquiries, and customer interactions.
• Stay updated on emerging digital marketing trends, tools, platforms, and best practices.

Requirements

• Bachelor's degree in Marketing, Mass Communication, Business Administration, or a related field.
• 2–5years of experience in digital marketing, social media management, content creation, or a related role.
• Practical knowledge of social media platforms and digital advertising.
• Ability to create engaging written and visual content.
• Familiarity with tools such as Meta Business Suite/Ads Manager, Canva, Google Analytics, Google Ads, and other digital marketing tools.
• Good understanding of digital marketing metrics and campaign performance.
• Strong communication, creativity, organisation, and analytical skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• A portfolio of previous digital marketing or content work is an advantage.