Digital Content Creator & Social Media Associate at Westfield Consulting

Job Purpose

• The role is responsible for developing and executing compelling, informative, and engaging digital content that strengthens the Company’s brand, educates its audience, and drives meaningful engagement across digital platforms..

Key Responsibilities
Planning & Content Strategy:

• Develop and execute a comprehensive digital content strategy aligned with the Company's brand, business, and growth objectives.
• Create and maintain a monthly and weekly content calendar across relevant digital platforms.
• Develop content themes around ethical investing, wealth creation, financial literacy, investment education, market insights, and the Company's products and services.
• Identify relevant trends, conversations, and content opportunities within the fintech, investment, and wealth management space.

Content Creation:

• Create high-quality and engaging content for social media, websites, campaigns, blogs, newsletters, and other digital platforms.
• Produce short-form videos, reels, carousels, graphics, educational posts, interviews, and other multimedia content that communicates the Company’s mission, values, products, team, impact and customer experiences.
• Write clear, engaging, and audience-appropriate captions, articles, scripts, and copy.
• Collaborate with designers, videographers, product teams, and subject-matter experts to produce high-quality content.

Social Media Management:

• Manage social media platforms and ensure consistent brand presence and communication.
• Schedule, publish, and optimize content across relevant platforms.
• Monitor social media performance and identify opportunities to improve engagement and reach.
• Respond to comments, messages, and community interactions professionally and promptly.

Financial & Investment Education

• Develop accessible content that simplifies complex investment and financial concepts for everyday audiences.
• Create educational content that helps users understand ethical investing, diversification, risk, investment products, and wealth management.
• Translate industry developments and financial concepts into simple, engaging, and responsible content.
• Work with investment and relevant internal teams to verify the accuracy of investment-related content before publication.

Ethical & Responsible Communication:

• Ensure all investment-related content is accurate, balanced, transparent, and not misleading.
• Avoid making or implying guaranteed returns or presenting investment opportunities without appropriate disclosure of relevant risks.
• Ensure content aligns with ethical investment principles and brand values.
• Work with Compliance and relevant stakeholders where required to review investment, regulatory, or product-related communications.
• Maintain a high standard of integrity in all communications with customers and the public.

Campaigns & Brand Growth:

• Support marketing and growth campaigns through creative digital content.
• Develop content campaigns designed to increase brand awareness, engagement, lead generation, and customer acquisition.
• Collaborate with the Growth and Business Development teams to support business objectives through content.
• Participate in product launches, events, webinars, campaigns, and other corporate initiatives.

Analytics & Performance:

• Track social media and content performance using relevant analytics tools.
• Monitor key metrics such as reach, impressions, engagement, follower growth, website traffic, leads, and conversions.
• Prepare regular content and social media performance reports.
• Use performance insights to optimize content strategy and improve engagement.

Requirements

• Bachelor's Degree in Mass Communication, Marketing, Communications, Journalism, Digital Media, or a related field.
• 1-2 years experience in content creation, social media management, digital marketing, communications, or a related role.
• Proven experience creating content for social media and digital platforms.
• Experience managing social media accounts for a brand or organization.
• Experience with content creation tools and platforms.
• Experience in fintech, financial services, investment, wealth management, or another regulated industry is a strong advantage