Digital Communications Officer at DO.II Designs Limited

Job Summary

• As the Digital Communication Officer, you will play a pivotal role in creating and delivering highly engaging content across our digital channel, including our website, blog, email marketing, and social media platforms.
• Your core mission is to drive brand visibility and generate premium sales leads.

Key Roles & Responsibilities

• Content Creation & Storytelling: Craft and publish compelling stories, videos, and visual narratives that highlight our premium craftsmanship. Capture daily factory floor production, showroom setups, and installation projects.
• Campaign & Calendar Planning: Plan, execute, and manage monthly content calendars and digital campaigns to drive platform traffic, follower growth, and brand loyalty.
• Brand Strategy & Consistency: Establish a cohesive visual and messaging identity across all digital touchpoints. Align online branding with offline showroom experiences and conduct quarterly brand audits.
• Audience Engagement: Monitor platforms daily to engage with our audience, fostering community loyalty. Ensure all online inquiries are addressed with a maximum 24-hour response time.
• Performance Analytics & Reporting: Track, analyze, and deliver monthly reports on digital campaign performances using Google Analytics, Meta Insights, and other evaluation tools, adjusting strategies to optimize KPIs.
• Cross-functional Collaboration: Work closely with the Production, Showroom Sales, and Project Teams to source impactful narratives and integrate communication materials seamlessly.

Requirements & Qualifications

• Education: Minimum of an HND or Bachelor’s degree in Marketing, Communications, Advertising, or a related discipline (or equivalent practical experience in a dedicated digital marketing role).
• Experience: 1 – 2 years of active experience in digital marketing, social media management, creative content creation, and basic graphic design.
• Technical Skills: * Proficiency in handling photography/videography equipment.
  • Intermediate to advanced skills in mobile and desktop creative tools (e.g., Canva, InShot, Adobe Photoshop, CapCut, etc.).
  • Hands-on experience managing and running campaigns across Instagram, Facebook, LinkedIn, Twitter, YouTube, and email marketing platforms.
  • Solid understanding of digital metrics and tracking software (e.g., Google Analytics, Meta Business Suite).
• Core Attributes: Exceptional organizational and time management skills, a keen eye for aesthetic detail, strong creative flair, and the ability to manage multiple concurrent project timelines smoothly.