DBA Marketing Manager at Lagos Business School

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Include but are not limited to the following:

• Develop and implement a DBA marketing and admission strategy to attract quality candidates across gender and diverse industry sectors, disciplines, and backgrounds.
• Formulate and implement an integrated marketing strategy to strengthen the DBA as a premium brand.
• Develop sales prospect profile/persona/composite templates to aid the targeting of candidates.
• Deploy web strategies, paid searches, email campaigns, and innovative social media to increase admission success.
• Provide advice on the branding of DBA brochures, flyers, and other marketing communications materials.
• Plan and execute digital marketing schemes and campaigns including SEO/SEM, marketing database, email, social media, etc.
• Utilize a strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points.
• Build, improve and maintain professional relationships with existing and prospective students and other stakeholders to sustain an admission pipeline
• Ensure the School is communicating the right message to attract prospective students and also, to retain the existing ones.
• Collate and analyze data to evaluate the DBA marketing efforts to improve brand marketing, visibility and coverage for decision-making.
• Monitor the activities of competitors especially foreign Business Schools domiciled in Nigeria and align admission practices to trends.
• Develop long-range organizational and promotional/marketing plans (print, electronic, and other medium) for programs and initiatives to support and promote our institution’s admissions processes and practice.
• Act as the first point of contact and provide expert advice to applicants on admission processes.
• Provide leadership in positioning PAU DBA admission in the marketplace to expand visibility to attract and enroll a diverse student body.
• Develop annual targets and projections for DBA admission activities for use in budgetary projections
• Any other specific duty to be assigned by the DBA Director from time to time.

REQUIRED SKILLS

• Project Planning and organization
• Strong interpersonal/human relations
• Excellent time management
• Excellent oral and written communication
• Strong public speaking and influencing capabilities
• Flexibility in work schedule
• Integrity, reliability, and confidentiality
• Knowledge of tertiary education policies and procedures in Nigeria and globally
• Financial/budget reports
• Experience in sales or marketing
• Microsoft Office Suites
• PR, branding, and integrated marketing
• Enrollment planning, demographics and admission

QUALIFICATIONS 

• Minimum of Master in Business Administration

EXPERIENCE

• Minimum of 5 years in Sales and Marketing position.
• Experience in Service Marketing, Business Development, Consulting, or Project Management