Customer Marketing Executive at Diageo

Purpose of Role:

• Partner with the teams and partners to implement the development and execution of customer-centric marketing plans that align with Diageo’s strategic objectives.
• Coordinate communication, track performance metrics, and ensure alignment across all activities to achieve key performance indicators (critical metrics).

Role Responsibilities:

Activities Planning:

• Develop an activity master calendar on a quarterly basis.
• Collaborate with sales & marketing teams to execute activities as per plan.

Activation Execution:

• Track pre and post-M&E approvals for the Customer Marketing department
• Manage activities calendar ensuring timely rollout.

Performance Monitoring:

• Monitor & track executions weekly/monthly/quarterly from both internal/external perspectives.
• Analyze market trends, consumer insights, and shopper behavior to identify opportunities for growth

Communication Leadership:

• Showcase best practice and customer marketing wins internally and externally

Evaluation & Insights:

• Evaluate sales & marketing activity effectiveness regularly.
• Conduct post-activation evaluations to assess the impact on sales, brand visibility, and customer engagement.

Experience / skills required:

Qualifications

• Bachelor’s degree in Business Administration or Marketing

Experience

• Minimum 3 years experience in sales planning or customer/trade marketing within FMCG industry or similar industry.
• Strong analytical skills with proficiency in data analysis tools (e.g., Excel).
• Ability to manage multiple projects simultaneously while maintaining high attention to detail