CRM Copy Writer at Moniepoint Inc.

About the role

• We’re looking for a Copywriter to join our Creative team.
• This role is for you if you’re a strong writer, a curious thinker, and a customer-focused creative who knows how to turn ideas and insights into clear, engaging copy that people understand and act on.
• You’ll work across Marketing, Product, Growth, CRM, Social, and Design to create communications for Moniepoint’s products and customers, from campaigns and product launches to CRM, social media content, performance ads, and everything in between, to develop messaging that supports acquisition, engagement, retention, and customer loyalty.
• This is a hands-on role for someone who can adapt their writing across different channels and audiences while maintaining a consistent Moniepoint voice.
• You should understand consumer behaviour, enjoy solving communication problems, and know how to make complex information simple and relatable.

Responsibilities

• Write clear, engaging, human-centred copy across Moniepoint’s products and marketing channels, including the app, website, CRM, social media, product experiences, and performance marketing.
• Develop creative concepts and copy for campaigns across OOH, digital, social, TV, radio, CRM, performance, and other channels.
• Work with Product, Growth, Design, Motion, Animation, Marketing, CRM, and Social teams to develop and execute campaigns.
• Translate complex financial products, features, and services into simple, relatable messaging that customers can understand and trust.
• Write performance marketing copy for platforms including Google, Meta, TikTok, and LinkedIn.
• Maintain a consistent Moniepoint tone of voice across different communications and touchpoints.
• Create culturally relevant content that reflects our customers' realities, behaviours, and everyday experiences.
• Work closely with designers and other creatives to ensure copy and visual execution work together.
• Support product launches, seasonal campaigns, partnerships, and customer education initiatives.

Requirements

•  3+ years of professional copywriting experience, preferably in an agency, brand, fintech, technology, media, or consumer-facing environment.
• A strong portfolio demonstrating good writing, creative thinking, and experience across different channels.
• Experience developing copy for campaigns, product launches, social media, CRM, performance marketing, and digital platforms.
• Experience writing scripts for motion graphics and animated videos
• Experience writing performance marketing copy for platforms such as Google, Meta, TikTok, and LinkedIn.
• Familiarity with content best practices is an advantage.

About you

• Creative thinker: You can take a brief and find an interesting, relevant way to communicate the message.
• Customer obsessed :You think about who you're speaking to and what matters to them before you start writing.
• Clear communicator:You know how to make complex ideas simple without losing what makes them important.
• Commercially aware :You understand that good copy should serve a purpose, whether that's building awareness, driving action, educating customers, or improving engagement.
• Insights driven: You’re interested in customer behaviour and use research, feedback, and performance data to make your work better.
• Collaborative :You work well with designers, marketers, strategists, product teams, and other creatives and are open to feedback.
• Detail oriented: You care about the words you put out into the world and take pride in getting the details right.
• Adaptable :You can move between a campaign headline, product script, CRM campaign,  or performance marketing copy, without losing the core idea or brand voice

What we can offer you

• Culture -We put our people first and prioritize the well-being of every team member. We’ve built a company where all opinions carry weight and where all voices are heard. We value and respect each other and always look out for one another. Above all, we are human.
• Learning - We have a learning and development-focused environment with an emphasis on knowledge sharing, training, and regular internal technical talks.
• Compensation - You’ll receive an attractive salary, pension, health insurance, annual bonus, plus other benefits.

What to expect in the hiring process

• A preliminary phone call with a Recruiter
• A take home assessment 
• Final interview + Assessment presentation.