Creative Director / Social Media Manager at Vard Media

About the role

• At VARD Media, the person who manages a brand's social media must also be the person who understands what content to create and how to direct it. You split your time between deep research (what is performing, what trends are emerging, and what formats the algorithm is rewarding) and execution (directing content creators on set or overall content direction, scheduling posts, and analyzing performance). You will be assigned to specific client brands and to VARD Media's own channels.

What you'll do

• Spend dedicated time daily researching social media trends, competitor content, and platform algorithm behaviour on Instagram, TikTok, and Facebook.
• Feed trend insights and content ideas to Content Strategists for scripting.
• Direct content creators on set once scripts are complete, body language, framing, energy, and tone.
• Manage the social media pages for assigned brands: scheduling, caption finalization, posting time optimisation.
• Collaborate with Content Writers & Strategists on captions and copy for scheduled posts.
• Produce weekly analytics reports: what content performed, what did not, engagement costs, growth metrics.
• Use analytics findings to inform the next round of content strategy and close the loop.
• Ensure every piece of published content is on-brand, on-trend, and aligned to performance goals.
• Flag underperforming content early and propose adjustments before the month is out.

What we're looking for

• 2+ years of social media management experience with a track record of growing accounts.
• Strong understanding of Instagram and TikTok algorithms- not theory, but real-world experience.
• Comfortable directing people on camera; you can give clear, confident, creative direction.
• Ability to read data and translate it into an actionable strategy.
• Experience working across multiple brands simultaneously.
• Strong written communication for captions and briefs.
• Proficiency with scheduling tools (Later, Buffer, or similar) and analytics platforms.
• Knowledge of what content types Meta rewards with lower ad costs is a strong advantage.