Copywriter / Script Writer at JEV Consulting

Job Summary

• Our client is an e-commerce and wellness company based in Lagos, Nigeria at Gbagada, Lagos requires the services of Copywriter/Script Writerfor immediate employment.
• Proximity to the location will be an advantage.
• Candidates living at Anthony, Oshodi, Charly boy, Bariga, Ladi Lak, Oworoshoki, Gbagada and its environs will be considered.
• Candidate should not be more than 35 years of age.
• The Copywriter/Script Writer is responsible for developing clear, persuasive and conversion-focused written content for The Company's marketing and advertising activities.
• The primary responsibility of the role is to write scripts for video advertisements that will be produced by the Video Editors/Content Creators. The Copywriter will translate product benefits, customer needs and campaign objectives into engaging scripts that capture attention, communicate value, address customer concerns and encourage customers to take action.
• The role will also develop product descriptions, promotional copy, website content, social media copy, email content and other marketing materials as required.
• The Copywriter must ensure that all content reflects the Company's brand voice, is suitable for its target audience, is accurate and complies with applicable advertising policies. The company identifies the Script Writer as responsible for developing advertising scripts using proven persuasion frameworks, tailored to Nigerian audiences and Meta advertising policy.

  BuyMaps

Responsibilities
Advertising Script Writing:

• Write engaging and conversion-focused scripts for video advertisements.
• Develop strong hooks, storytelling angles, product benefits, objections and calls to action.
• Write scripts based on approved creative briefs, campaign objectives and product information.
• Tailor scripts to the Company's target audience and Nigerian market.
• Develop different creative angles and script variations for testing where required.
• Revise scripts based on feedback and campaign requirements.

Product and Marketing Copy:

• Write accurate, engaging and benefit-driven product descriptions.
• Create copy for promotional campaigns, digital ads, social media, emails and newsletters.
• Develop copy for website pages, landing pages, banners and other customer touchpoints.
• Ensure marketing copy communicates product value clearly and encourages appropriate customer action.

SEO and Digital Content:

• Research relevant keywords and incorporate them naturally into product listings and website content.
• Apply basic SEO principles to web and product copy.
• Review existing digital content and recommend improvements where necessary.

Brand Consistency and Quality Control:

• Ensure all written content reflects the approved Calysta Plus brand voice, tone and messaging.
• Proofread and edit content before submission.
• Ensure content is clear, accurate, professional and free from avoidable grammatical and spelling errors.
• Ensure product and advertising claims are accurate and not misleading.
• Ensure scripts and advertising copy comply with applicable Meta advertising policies.

Collaboration and Creative Development:

• Work closely with Video Editors/Content Creators to ensure scripts can be effectively converted into video content.
• Provide clear scripts and relevant creative direction to support video production.
• Collaborate with Media Buyers to understand creative performance and improve future scripts.
• Work with the Sales team to understand customer objections, questions and buying motivations.
• Participate in developing new creative ideas, hooks and messaging angles.
• Respond promptly to reasonable revisions and feedback.

Research and Continuous Improvement:

• Research products, customers, competitors and relevant market trends to improve content quality.
• Study customer feedback and campaign performance to identify effective messaging.
• Continuously improve copywriting, persuasion, SEO and digital marketing skills.
• Recommend improvements to the Company's content and copywriting processes.

Documentation and Confidentiality:

• Maintain organised records of scripts, drafts, revisions and approved content.
• Submit completed work through designated Company channels within agreed timelines.
• Keep Company scripts, campaign plans, customer information and creative assets confidential.
• Do not share unreleased scripts or Company creative materials with unauthorised persons.

Key Deliverables

• High-quality video advertising scripts delivered within agreed timelines.
• Engaging hooks, messaging angles and calls to action for advertising campaigns.
• Accurate and benefit-driven product descriptions.
• Effective copy for digital advertisements, social media, emails and promotional campaigns.
• Clear and user-friendly website and landing page copy.
• SEO-optimised content where required.
• Consistent use of the Company's approved brand voice.
• Error-free and properly proofread content.
• Scripts that are clear and practical for Video Editors/Content Creators to execute.
• Advertising content that complies with applicable Meta policies.
• Properly organised scripts and content records.
• Continuous improvement in content quality based on feedback and performance.

Qualifications and Experience

• National Diploma/NCE in Business Administration, or any related discipline.
• Minimum of 2–3 years relevant experience, preferably in the e-commerce and advertising space.

Required Competencies:
Technical Competencies:

• Excellent copywriting and creative writing skills.
• Strong advertising and script-writing ability.
• Excellent grammar, editing and proofreading skills.
• Knowledge of persuasive and conversion-focused writing.
• Basic SEO and keyword research knowledge.
• Understanding of consumer psychology and customer behaviour.
• Knowledge of digital marketing and social media content.
• Familiarity with CMS platforms such as Shopify, WordPress or Magento.
• Understanding of Meta advertising policies.
• Strong research skills.

Behavioural Competencies:

• Creativity.
• Strong communication skills.
• Attention to detail.
• Accountability and ownership.
• Good time management.
• Ability to meet deadlines.
• Ability to receive and implement feedback.
• Problem-solving ability.
• Customer-focused mindset.
• Ability to work independently.
• Teamwork and collaboration.
• Professionalism and integrity.
• Continuous improvement mindset.