Content Strategist at Vard Media

About the role

• At VARD Media, content strategy is not about posting calendars and hashtag lists. It is about understanding a brand well enough to write words that shift how people think, feel, and act. The Content Strategist is the department's primary writer, responsible for all scripted content, captions, carousel copy, and educational posts. You write for both VARD Media's own channels and for clients simultaneously. You do not write ad scripts; that is Media Buying territory. Your job is to create branded content that builds authority and drives organic growth.

What you'll do

• Write scripts for all branded video content across client accounts and VARD Media's in-house channels.
• Produce captions, carousel copy, and educational post copy that align with each brand's voice.
• Transform trend research and insights from Creative Directors into usable, on-brand scripts.
• Maintain a deep understanding of each client's tone, audience, and messaging pillars.
• Collaborate with Brand Managers to ensure all written output reflects the brand brief accurately.
• Deliver scripts to Creative Directors on time, so shoot schedules are never delayed.
• Write copy that serves a dual purpose: educational or entertaining on the surface, always persuasive underneath.
• Develop and maintain a content bank for each brand so the team is never scrambling for ideas.
• Use AI tools to increase output speed without compromising on voice or quality.

What we're looking for

• 2+ years of content writing, copywriting, or social media content strategy experience.
• Strong scriptwriting ability; you can write for video, not just for static posts.
• Ability to adapt your writing voice across multiple brands without losing clarity.
• Understanding of what makes content perform on Instagram and TikTok.
• Experience writing educational and business content is a strong advantage.
• AI tool proficiency for research, drafting, and ideation.
• Fast turnaround without sacrificing quality: you can produce strong work under pressure.