Content Specialist at Zeta Brent Education

Job Summary

• Zeta Brent Education is seeking a creative, strategic, and results-oriented Social Media Manager to lead its digital content and online presence.
• The ideal candidate will be responsible for developing and executing content strategies that drive engagement, brand visibility, and lead generation across key platforms such as Instagram and TikTok.
• This role requires a strong balance of content creation, video editing, storytelling, and performance tracking.

Key Responsibilities

• Develop and implement a comprehensive social media content strategy aligned with business goals
• Create and edit high-quality short-form video content (Reels, TikTok)
• Transform raw footage into engaging, story-driven content
• Plan and manage weekly and monthly content calendars
• Write compelling captions and messaging consistent with brand voice
• Monitor social media trends and adapt them to the education niche
• Manage audience engagement including comments and direct messages
• Track, analyze, and report on content performance metrics
• Optimize content for reach, engagement, and conversions
• Support marketing campaigns, events, and promotions

Qualifications & Requirements

• Proven experience as a Social Media Manager, Content Creator, or similar role
• Strong video editing skills (CapCut, InShot, Adobe Premiere Pro, etc.)
• Solid understanding of Instagram and TikTok algorithms
• Demonstrated ability to create engaging and high-performing content
• Strong storytelling, copywriting, and creative thinking skills
• Ability to work independently and meet deadlines
• Excellent communication and organizational skills
• Basic graphic design skills (Canva or similar tools)
• Knowledge of social media analytics tools
• Experience running paid social media campaigns

Key Performance Indicators (KPIs)

• Growth in followers and engagement rate
• Consistency and quality of content output
• Increase in qualified leads generated through social media
• Performance of content (views, shares, saves, conversions)