Content Lead at M-KOPA

The Role

• We're looking for a Content Lead to drive the brand positioning of M-KOPA Nigeria.
• This role is instrumental in increasing awareness, acquisition, engagement, and retention of customers, shaping the storytelling that shows up everywhere from blogs and newsletters to social posts and campaigns.
• This is a hybrid role, you would be working from our office in Nigeria, partnering with a diverse group of employees from our different markets and locations across the UK, Europe and Africa. You will be reporting to the Marketing Operations Manager.

What makes this different

• This isn't a role where you write copy and hand it off. You'll develop and lead the storytelling direction for the M-KOPA brand, work closely with content creators, designers, and video and motion talent to bring stories to life, and have real ownership over how M-KOPA sounds everywhere it shows up.

What You'll Do
Storytelling & brand voice:

• Develop and lead the storytelling direction for the M-KOPA brand, spotting stories (inside the company, among users, in culture) and turning them into content people want to talk about.
• Write and refine on-brand copy for social media, brand campaigns, website content, blogs, and landing pages, ensuring clarity, consistency, and conversion.
• Make sure everything we publish sounds like M-KOPA and adds to our brand's voice and authority. 

Content production & collaboration:

• Draft captions and short-form content for different platforms, pair copy with visuals alongside the design team, and create talking head videos.
• Work with a content creator to bring stories to life through design, video, and motion.
• Research and draft blog articles aligned with our content strategy, optimised for readability, SEO, and distribution.

Campaigns & strategy:

• Assist in developing content calendars and keep messaging aligned across blog, email, social, and ads.
• Contribute creative ideas for campaigns and launches, and work with the marketing team on brainstorming, customer insights, and competitor research.
• Stay ahead of local and global creative trends, tools, and platform updates, especially on TikTok, Instagram, and YouTube. 

What You'll Need

• Demonstrable experience (3+ years) in a creative leadership or senior creative role, ideally with an advertising or creative agency background, comfortable with fast turnarounds, diverse briefs, and high-pressure environments.
• Clean, engaging copywriting with a strong sense of voice and tone, and the ability to think in headlines, hooks, and thumb-stopping formats across platforms.
• Deep understanding of the Nigerian consumer landscape and social media, especially TikTok, Facebook, and WhatsApp, with strong presentation skills to articulate creative concepts to non-creative stakeholders.