Consumer & Shopper Content Senior Manager - Africa at Coca-Cola

About the role

• Author and align key stakeholders to Integrated Marketing Experience (IMX) briefs.
• Lead agency briefings for Consumer and Shopper content and identify innovative ways to measure the effectiveness of brand campaigns.
• Provide guide adherence throughout the Integrated Marketing Experience process: (and when needed, evolution of) the strategy among internal teams and external agency partners; identify opportunities to bring consumer research and data into the process.
• Help develop measurement plans to evaluate and optimize campaigns; foster a culture of collaboration that continually challenges and builds the brand team’s collective thinking.
• Actively collaborate with the brand/category team to translate global/regional direction to Africa Operating Unit (where applicable) and to ensure that the strategy is relevant to consumers
• Positions the brand for future growth and can ultimately inspire differentiated marketing communications.

Role Requirements

• Education: Bachelor’s Degree required. 
• Related Work Experience: 5 - 7 years of experience working in a strategic marketing capacity; experience working at and with world-class creative agencies and track record of inspiring big (ideally award-winning) creative thinking a plus.

Work Focus:

• Ability to lay the strategic foundation needed to spark, evaluate, measure and optimize creative ideas that comprise a brand’s annual marketing efforts in a way that delivers business growth and consumer value.

Communication Focus:

• Communicate with both internal and external parties
• Responsible for sharing information and influencing others

Key knowledge requirements:

• Exceptional written and verbal communication skills
• Articulate complex ideas in a clear, compelling manner
• Collaborate and build consensus
• Translate consumer and cultural research/data, business objectives and diverse perspectives into actionable marketing strategies
• Lead and shape consumer research.

Skills:

• Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Influencing Decisions, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results-Oriented, Sales Forecasting, Sales Management, Sales Process.