Consumer Insights and Project Research Specialist at SeerBit

What we need

• We are seeking to hire a consumer insights and project research specialist who will be responsible for collecting, analyzing, and interpreting data related to consumer behavior, market trends, and competitive positioning.
• This role supports strategic decision-making and marketing efforts by providing actionable insights and recommendations based on research findings.

What you will do

• Plan and execute research projects to gather data on consumer preferences, attitudes, and behaviour.
• Collect and analyze data from various sources to support strategic decision-making.
• Plan and Execute surveys, focus groups, and interviews to collect quantitative and qualitative data from consumers.
• Manage data collection tools and platforms for research projects.
• Apply advanced data analysis techniques, including statistical analysis and predictive modelling, to derive actionable insights.
• Analyze and interpret data to identify trends, opportunities, and threats in the market.
• Present findings in clear, visually engaging formats and contribute to data-driven decision-making processes.
• Utilize statistical and data analysis tools to extract meaningful insights from raw data.
• Stay updated with industry regulations, technological advancements, and economic trends impacting the payments fintech sector.
• Provide forecasts and predictive analytics based on data analysis and market research to inform business strategies.
• Monitor competitors activities and market positioning to assess strengths and weaknesses.
• Identify market gaps and recommend strategies to gain a competitive edge.
• Segment the target audience based on demographics, psychographics, and buying behaviour.
• Develop personas and profiles to better understand consumer needs and preferences.
• Create clear and concise reports, presentations, and visualizations to communicate research findings to key stakeholders.
• Make recommendations based on insights to guide marketing, product development, and business strategy.
• Work closely with cross-functional teams to integrate research insights into their activities.
• Collaborate with external research firms or agencies when needed.
• Ensure that all research activities comply with ethical standards, privacy regulations, and data protection laws.

Requirements

• A degree in a relevant field such as Computer Science, Marketing, Finance, Data Science, Economics, or a related discipline.
• 3 years of proven experience in consumer insights, market research, or data analysis.
• Proficiency in data analysis tools and software (e.g., Power BI, Excel, Python).
• Strong analytical and critical thinking skills.
• Data-driven decision-making.
• Excellent communication and presentation skills.
• Project management and organizational
• Proficiency in data analysis tools and software.
• Knowledge of statistical techniques and research methodologies.
• Attention to detail and ability to work with large datasets.
• Strong business acumen and market awareness.
• Ability to adapt to changing market conditions.
• Ethical and legal research conduct.