Communications & Content Manager at Elvaridah

About the Role

• We are seeking a highly creative and strategic Communications & Content Manager to lead the development and execution of the company's communication, branding, and content initiatives. The ideal candidate will be responsible for shaping the organization's voice, driving brand visibility, managing internal and external communications, and producing compelling content that engages target audiences and supports business growth.
• This role requires a strong storyteller, excellent writer, and experienced communications professional who can seamlessly manage content across digital, print, media, and corporate channels.

Key Responsibilities

Strategic Communications

• Develop and implement comprehensive communication strategies that support business objectives and brand growth.
• Create and maintain consistent messaging across all internal and external communication channels.
• Manage corporate communications, announcements, executive messaging, and stakeholder engagement initiatives.
• Support crisis communication planning and reputation management efforts.
• Ensure all communications align with the company's brand identity and strategic goals.

Content Development & Management

• Develop and execute a content strategy across digital and traditional platforms.
• Create, edit, and oversee high-quality content including articles, blogs, newsletters, reports, speeches, presentations, website content, and marketing materials.
• Manage the organization's content calendar and ensure timely delivery of content initiatives.
• Produce compelling storytelling content that enhances brand awareness and audience engagement.
• Collaborate with various departments to gather content and communicate organizational achievements.

Digital & Social Media Management

• Oversee content creation and publishing across all social media platforms.
• Develop campaigns that increase engagement, reach, and brand visibility.
• Monitor online conversations and manage community engagement.
• Optimize content for SEO and digital performance.
• Track and analyze content performance metrics and recommend improvements.

Public Relations & Media Management

• Build and maintain strong relationships with media houses, journalists, influencers, and key stakeholders.
• Draft and distribute press releases, media statements, and company announcements.
• Coordinate media interviews, speaking engagements, and publicity opportunities.
• Monitor media coverage and provide regular reports on brand perception and visibility.

Internal Communications

• Develop initiatives that promote employee engagement and organizational culture.
• Create internal newsletters, announcements, and employee communication materials.
• Support leadership communication and change management initiatives.
• Ensure effective information flow across departments.

Brand Management

• Ensure consistency in brand voice, tone, and visual identity.
• Work closely with designers, marketing teams, and external vendors to maintain high-quality brand communications.
• Support employer branding and corporate reputation initiatives.
• Identify opportunities to strengthen the organization's market presence.

Reporting & Performance Analysis

• Monitor communication and content KPIs.
• Prepare monthly and quarterly reports on content performance, media coverage, and communication effectiveness.
• Use data-driven insights to improve communication strategies and audience engagement.

Qualifications

• Bachelor's Degree in Mass Communication, Communications, Journalism, Public Relations, Marketing, English, or a related field.
• Professional certifications in Communications, Public Relations, Digital Marketing, or Content Strategy are an added advantage.
• Minimum of 5 years' experience in communications, content management, public relations, corporate communications, or a related role.

Required Skills & Competencies

• Excellent writing, editing, and proofreading skills.
• Strong storytelling and content creation abilities.
• Experience managing social media platforms and digital content campaigns.
• Strong understanding of media relations and public relations practices.
• Knowledge of SEO, content marketing, and digital analytics.
• Excellent presentation and stakeholder management skills.
• Strong project management and organizational abilities.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative thinking with strong attention to detail.
• Proficiency in Microsoft Office Suite, content management systems, and digital communication tools.

Key Performance Indicators (KPIs)

• Brand awareness and visibility growth.
• Audience engagement across communication channels.
• Content production quality and consistency.
• Social media growth and engagement metrics.
• Media coverage and PR performance.
• Internal communication effectiveness.
• Website traffic and content performance.
• Successful execution of communication campaigns and projects.