Client Relationship Officer at Crusader Pensions Limited

General Description

• The primary responsibility will be to develop and execute marketing strategies and campaigns to promote the firm's pension services.
• You will play a vital role in driving brand awareness, generating leads, and supporting the overall growth of the business.
• This role requires a combination of creative thinking, analytical skills, and a strong understanding of the pension industry.

Educational Qualification

• B.Sc (Minimum of 2:2)

Work Experience / Requirements:

• 1-2 years in a sales/marketing position preferably financial service (PFA or others)

Skill / Competency Required:

• Marketing Strategy
• Digital Marketing

Brand Management:

• Communication Skills
• Relationship Building
• Market Research and Analysis
• Analytical Skills
• Adaptability and Creativity
• Key Performance Indicators / Measurement Criteria

Marketing Strategy and Planning:

• Develop and implement comprehensive marketing strategies to increase brand visibility, attract new customers, and retain existing clients.
• Conduct market research to identify customer needs, preferences, and trends, and use this information to inform marketing strategies.
• Collaborate with the management team to set marketing objectives and establish key performance indicators (KPIs) to measure success.

Branding and Communications:

• Maintain a strong brand identity for the pension firm and ensure consistent messaging across all marketing channels.
• Create and oversee the production of marketing materials, including brochures, presentations, website content, and social media posts.
• Develop and manage content marketing initiatives, including blog articles, white papers, and educational resources related to pensions and retirement planning.

Digital Marketing:

• Develop and execute digital marketing campaigns, including email marketing, search engine optimization (SEO), search engine marketing (SEM), and social media advertising.
• Optimize the firm's website for lead generation, user experience, and search engine visibility.
• Monitor and analyse website and campaign performance metrics using tools such as Google Analytics, and make data-driven recommendations for improvement.

Lead Generation and Conversion:

• Identify target market segments and develop lead generation strategies to attract potential clients.
• Collaborate with the sales team to nurture leads and support the conversion of prospects into customers.
• Track and analyse lead conversion rates, and propose strategies for improving conversion rates and sales funnels.

Relationship Management:

• Work closely with internal stakeholders, such as pension advisors, sales teams, and product managers, to align marketing efforts with business objectives.
• Foster relationships with external partners, industry associations, and key influencers to 8. Ensure optimal Power Infrastructure Performance.