City Growth Manager at Max.ng

Role Overview

• The Growth Lead will own the design and execution of scalable growth strategies across acquisition, activation, retention, partnerships, and revenue optimization. 
• This role requires a strategic operator who combines strong analytical thinking with hands-on execution and cross-functional collaboration.
• The ideal candidate has experience scaling products, marketplaces, mobility platforms, fintech products, or high-growth consumer businesses in emerging markets.

Key Responsibilities

Growth Strategy & Execution:

• Develop and execute growth strategies aligned with company revenue and expansion goals.
• Drive consistent lead generation across multiple channels including offline activations, referrals, partnerships, and other acquisition channels
• Identify new growth opportunities across customer segments, products, and markets.
• Build scalable acquisition and retention frameworks.

Customer Acquisition & Retention:

• Drive customer acquisition across digital, offline, referral, and partnership channels.
• Optimize onboarding funnels and activation journeys.
• Improve customer engagement, retention, and lifecycle performance.
• Develop and monitor customer segmentation strategies.

Data & Performance Analytics:

• Own growth metrics including CAC, LTV, retention, conversion rates, activation, and revenue growth.
• Build dashboards and performance reporting systems.
• Translate data insights into actionable business recommendations.
• Conduct market and competitor analysis to identify trends and opportunities.

Partnerships & Market Expansion:

• Identify and manage strategic partnerships that accelerate growth.
• Support launch and expansion initiatives into new cities or verticals.
• Collaborate with operations and commercial teams to improve market penetration.
• Product & Cross-Functional Collaboration:
• Partner closely with Product, Engineering, Operations, Marketing, and Finance teams.
• Provide customer and market insights to influence product roadmap decisions.
• Ensure alignment between growth initiatives and operational capabilities.

Team Leadership:

• Provide ongoing training and support to FSAs and PCAs to improve productivity and effectiveness.
• Build a culture of experimentation, accountability, and continuous improvement.

Requirements

• Bachelor’s Degree in Business, Economics, Marketing, Engineering, Data Analytics, or related field.
• MBA or relevant certifications is an advantage.
• 2–5+ years experience in Growth, Strategy, Marketing, Commercial Operations, or Business Development roles.
• Experience in startups, mobility, fintech, logistics, marketplaces, or tech-enabled businesses is strongly preferred.
• Proven track record of scaling products, customer acquisition, or revenue growth.
• Experience working with performance marketing, CRM, lifecycle marketing, and analytics tools.

Skills & Competencies:

• Strong analytical and problem-solving skills.
• Advanced proficiency in Excel/Google Sheets and data visualization tools.
• Familiarity with SQL, Mixpanel, Amplitude, Tableau, Power BI, or similar tools is a plus.
• Excellent stakeholder management and communication skills.
• Strong execution discipline with the ability to manage multiple priorities.
• Commercially minded with strong business acumen.