Chief Marketing Officer at Adexen

Industry: Energy / Oil & Gas
Job Seniority: Director
Job Category: Marketing

Responsibilities

• Manage company’s overall marketing and strategic planning programs to meet customer needs and increase revenue generation
• Manage the Market Intelligence process to drive the company’s growth strategies
• Design and deploy an effective customer acquisition, retention and relationship management strategy/framework to expand the organisation’s clientele.
• Provide an effective leadership and direction in the execution of the department’s activities
• Design, implement, effective new methods and tools to continuously improve company market knowledge and understanding.
• Evaluates customer research, market conditions, competitor activities and implement marketing plans
• Identifies customer/market needs and develops value propositions to meet the needs
• Establish a customer service-oriented culture
• Develop and implement a comprehensive marketing plan to acquire significant clientele from identified customer segments.
• Collects and analyze information on potential customers, competitors, and industry partners as well as overall market and regulatory dynamics. Prepares regular reports
• Assesses Company capability to serve most attractive segment where the company will create most value for customers and chooses the segments to focus on.
• Review the department’s performance on a regular basis and define action plans for improvement

Desired Skills and Experience

• Bachelor's Degree in Marketing or Business Management discipline
• MBA is a plus
• 15+ years relevant experience with at least 10 years in a senior managerial position within an international group operating in the Oil & Gas / Engineering Industry
• Extensive knowledge of the Oil upstream industry is a plus
• Previous experience in Emerging Markets/Africa is a plus
• Track record for business strategy articulation, monitoring and implementation; sales & marketing planning, marketing models and business performance analysis
• Capable of presenting in deep analysis to board members and to contribute strategically to the Company development
• Good knowledge of local and global industry dynamics including regulation, legislation and operating environment
• Leadership and people management skills
• Excellent negotiation and relationship management skills

Skills:

• Reports, Business Analysis, Sales Management, Marketing, Business Strategy, Market research, Team Management, Strategy.