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Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of t...
JOB OBJECTIVES
To support the Manager, Brands Group in developing, executing and evaluating annual activity plans for the product brand, which deliver annual brand performance goals (awareness, equity, volume, market share, etc.) amongst the target audience.
KEY RESPONSIBILITIES
Brand plans:
Marketing insight:
Competitor monitoring:
Track competitor activities in the seasoning sector and assist the Manager, Brands Group, in developing response strategies to protect the positions of the product brand.
Budget:
Results:
Execute below-the-line activities for the product brand and evaluate performance against activity objectives.
Financial scope:
Responsible for managing marketing expenditure allocated to the product brand.
JOB REQUIREMENTS
EDUCATION
Minimum second-class BSc. / HND from a reputable tertiary institution, either in Nigeria or abroad. Postgraduate qualification in Marketing would be an advantage if the first degree is not in a related field.
EXPERIENCE
7 years’ work marketing experience in a reputable company, preferably FMCG, of which at least 5 must be in the Brand Management.
KNOWLEDGE & SKILLS
PERSONAL ATTRIBUTES
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