Category Manager at AAVA Brands

Key Responsibilities
Product Management:

• Own and manage the Scanfrost product portfolio across assigned categories.
• Develop deep knowledge of product specifications, features, technology, quality and consumer requirements.
• Analyse product performance and identify opportunities for portfolio improvement.
• Identify gaps in the portfolio and recommend new SKUs and product categories.
• Continuously benchmark Scanfrost products against competitors.

Product Pricing & Costing:

• Develop and manage product pricing based on cost, margins, competition and market positioning.
• Analyse product costing, landed cost and gross margins.
• Conduct regular competitor price benchmarking.
• Recommend pricing changes based on market conditions, cost movements and competition.
• Maintain detailed SKU-wise pricing and profitability analysis.

New Product Development:

• Identify new product opportunities based on consumer needs, market trends and competitor launches.
• Develop detailed product briefs covering specifications, features, target cost and target selling price.
• Work closely with factories/OEMs and suppliers for development of new products.
• Manage the complete NPD process from concept → specification → sample → approval → production → launch.
• Ensure new products are commercially viable and meet Scanfrost’s quality and price expectations.

Production & Supply Coordination:

• Coordinate with factories/OEMs on production planning and product requirements.
• Ensure production is aligned with approved specifications and commercial requirements.
• Track production schedules and resolve product-related issues.
• Work closely with Supply Chain to ensure timely availability of products.
• Monitor product quality and coordinate corrective actions where required.

Market & Consumer Understanding:

• Understand consumer requirements and translate them into product specifications.
• Track competitor products, features, technology, pricing and launches.
• Conduct regular market visits and gather feedback from Sales, Dealers and Consumers.
• Recommend changes to the Scanfrost portfolio based on market intelligence.

Required Experience and Skills
Mandatory:

• 7–10 years of total professional experience.
• Strong experience in Consumer Durables / Home Appliances.
• Proven experience in Product Management / Product Development / Category Management.
• Strong understanding of products, specifications, costing and pricing.
• Hands-on experience in New Product Development.
• Excellent Micorsoft Excel & PPT skills
• Strong analytical and commercial skills.
• Ability to analyse competition and market trends.
• Strong communication and stakeholder-management skills.