Business Sales Manager at Sproutly

Job Description

• The K-12 Business Sales Manager is responsible for driving adoption of Sproutly’s services across private schools in the North-Central regions. You will directly close deals with school owners, grow usage among parents, and build a network of Sproutly Sales Partners (agents) to extend our reach.
• You must understand the unique dynamics of K-12 private education and demonstrate the ability to engage stakeholders with confidence, especially at the grassroots level. You’ll have revenue targets, school acquisition targets, and partner activation KPIs.

Key Responsibilities  

Sales & Growth  

• Acquire and onboard K-12 private schools to Sproutly’s platform (wallets, credit services, and payment tools).
• Build a school sales pipeline by conducting field visits, demos, webinars, and one-on-one presentations.
• Meet monthly and quarterly sales targets for new schools, parent activations, and loan adoption.
• Promote usage of Sproutly Wallet, Cowri student loans, and other Sproutly services within each school.

Sales Partner Network Development  

• Recruit, train, and manage Sales Partners (Sproutly Partners Program) in each region.
• Provide onboarding, performance tracking, and ongoing support to agents to ensure they bring 3x new school leads.
• Drive expansion in semi-urban and rural communities through local partner-led activation.

Market Intelligence & School Relationships  

• Maintain strong relationships with school owners, administrators, and association leaders.
• Monitor competitive trends in education finance and payments in the region.
• Attend local education association meetings (e.g., NAPPS, PEPSO) and represent Sproutly.

Reporting & Performance  

• Submit weekly performance reports covering school leads, closures, partner activity, and regional insights.
• Track user and partner funnel using CRM and internal tools.
• Share learnings that influence product-market fit, local customization, and policy engagement.

Requirements

Experience  

• 3–6 years of field sales experience in any of the following:
• Education sales (e.g., edtech, school services, school supplies)
• Financial services (e.g., loans, microfinance, agency banking)
• Community or cooperative-based sales (e.g., insurance, credit unions, FMCG)
• Strong regional knowledge and local networks in the FCT and neighboring North-Central states (Kogi, Niger, Nasarawa, etc.)

Core Competencies  

Sales Prospecting & Deal Closing

• Ability to identify, engage, and convert new schools
• Confident in cold outreach, warm follow-up, and field demos

Customer Relationship Management

• Strong interpersonal skills to build trust with school owners, teachers, and parents
• Ability to maintain long-term relationships and manage multiple school accounts

Target & KPI Management

• Comfort with performance-based environments
• Able to plan and execute toward weekly/monthly revenue or user targets

Territory & Field Operations

• Experience working within assigned LGAs or states
• Knows how to build a route plan, visit schools, and run activation campaigns
• Sales Partner Management(for partner-facing roles)
• Experience recruiting, onboarding, and managing sales agents
• Can track performance and provide field support to partners
• Industry-Specific Skills  
• Understanding of the Education Sector
• Familiarity with private school operations, fee structures, and school-owner associations
• Knowledge of how decisions are made in schools and what influences parents
• Understanding of Financial Products or Credit
• Able to explain how tuition loans work to non-financial audiences
• Understands loan basics: interest rates, repayment terms, and trust-building
• Digital & Reporting Skills  

CRM & Lead Tracking

• Comfortable using CRM tools or structured spreadsheets to manage sales pipelines

WhatsApp & Mobile Communication Savvy

• Knows how to follow up, pitch, and build relationships via WhatsApp professionally

Basic Reporting & Presentation

• Able to prepare weekly activity updates
• Can create simple slide decks or voice notes to summarize outcomes and blockers

Soft Skills & Attitude  

Confidence & Communication

• Strong verbal and written communication, persuasive pitching
• Fluent in English and at least one major local dialect is a plus

Persistence & Resilience

• Doesn't give up easily after rejection or delay from schools or partners

Self-Management & Accountability

• Works independently, meets deadlines, and takes ownership of assigned territories

Community-Oriented Mindset

• Passion for helping families access education
• Connects well with grassroots communities and informal economies